Red Star Kim
NOVEMBER 13, 2023
It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Private client management and marketing: Business plans, recruitment, assessments and automation. kimtasso.com).
Red Star Kim
MARCH 17, 2023
Recently, I was struck by how many of my marketing manager apprentices – who are generally in mainstream marketing – highlighted the metaverse and experiential marketing in their trends presentations. It is a new channel of communication that is still evolving – and so is it’s regulation. The Metaverse opportunity?
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Red Star Kim
AUGUST 30, 2022
Integrated marketing communications. Product management. Marketing strategy – reviewing the latest resources in strategy, brand and marketing innovation to support my part-time tutoring – see Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com). Customer focus (Championing the customer). Customer experience.
Red Star Kim
SEPTEMBER 8, 2023
As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Project management, innovation and technology also play an increasing role. Advanced Marketing Management: Principles, skills and tools (kimtasso.com) considers empathic pricing.
Red Star Kim
JULY 11, 2022
Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.
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