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Marketing in the Metaverse – An opportunity for professional services?

Red Star Kim

Recently, I was struck by how many of my marketing manager apprentices – who are generally in mainstream marketing – highlighted the metaverse and experiential marketing in their trends presentations. But there are some interesting metaverse developments – mostly from the management consultants and largest accounting and law firms.

Marketing 130
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Marketing Continuing Professional Development (CPD) – The power of reflection?

Red Star Kim

Digital integration. Product management. Marketing strategy – reviewing the latest resources in strategy, brand and marketing innovation to support my part-time tutoring – see Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com). Law Society Research Report – Future Worlds 2050 (kimtasso.com).

Marketing 130
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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). And we analyse the analytics from our digital marketing performance. This also manages everyone’s expectations.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

At the “Being more strategic” PM Forum workshop a week or so ago, half of the delegates were in management roles. Digital transformation. Preference for digital/virtual meetings. Law Society Research Report – Future Worlds 2050 (kimtasso.com). Be more strategic – PESTLE, Positioning and Plans. Technological.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. We also considered channel management strategies for referrer and referrals management. Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). Prepare integrated campaigns.