Remove Account Development Remove Communication Remove Organization Remove Stakeholders
article thumbnail

What is Key Account Management? Strategy and Tips

Upland

And it should almost always look different to their strategy for smaller accounts. There are many reasons for this. While all your accounts are important, key accounts are where most organizations receive their greatest revenue. Sales maps for key accounts tend to be quite complex with many stakeholders.

article thumbnail

Strategic Account Management

ProlifIQ

By focusing on these key accounts, businesses can get more return on investment and establish long-term partnerships. A successful strategic account management strategy begins with a deep understanding of the role strategic accounts play in an organization’s success.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Account Growth Strategy

ProlifIQ

They also develop and implement strategic account plans that align with the business’s goals and objectives. To execute the account growth strategy and maintain strong customer relationships, account managers should have excellent communication skills.

article thumbnail

Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Leading organizations also provide commissions and bonuses based on the growth and retention of their key accounts, opening up another avenue for managers to earn from skills. What does a Key Account Manager do? The Key Account Manager must aim to create a win-win situation for both parties.

article thumbnail

Account Management Guide – Defend and Grow Revenue

Upland

Segmenting key accounts Once you have identified your target account list, you need to segment them into groups based on their size, industry, location, and additional factors like cultural fit and relationship status. This will help you to develop tailored account plans for each account.

article thumbnail

How to Succeed With Account Management

Arpedio

And this is where account management comes in. In fact, it’s particularly important for B2B organizations, as a lot of their success rests on the quality of their account management. What Is an Account Manager? Behind every strong sales team stands an effective key account manager.

article thumbnail

Mar 30 – Customer Success Jobs

SmartKarrot

Role: Senior Customer Success Manager Location: United States (Remote) Organization: Talentify.io As a Senior Customer Success Manager you’ll be focusing on a certain set of accounts and fostering and sustaining relationships with important stakeholders.