DemandFarm

APRIL 21, 2023

The quest for the right solution is never-ending in B2B spheres, as organizational needs constantly change and evolve. With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. The mindset shift from account plans to account planning is essential.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

DemandFarm

MAY 25, 2023

For those of you who haven’t guessed, the right answer is digital transformation. Building a Digital Mindset Digital transformation is the integration of digital technology into various aspects of an organization. We’ve all been Brendon or Sarah or any of the others to some degree or another. Before and after what??

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

ProlifIQ

OCTOBER 4, 2023

Where To Start In the complex world of B2B sales and account management, success hinges on the ability to develop and execute a robust account management strategy. We’ll walk through the key components of building an effective account management strategy that drives revenue, customer retention, and loyalty.

Account Management 52

Account Management Management Account Planning Key Account Management 52

Arpedio

AUGUST 24, 2022

Account Planning: Manage Long-Term Account Development. Account Planning: Manage Long-Term Account Development. ? What Is Account Planning? Strategic Account Planning. What Should a Key Account Plan Include? How to Do Account Planning?

Account Planning 52

Account Planning Account Development Management Account Management 52

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

Arpedio

JANUARY 11, 2023

How to Succeed With Account Management. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Back to blog.

Account Management 52

Account Management Management Key Account Management B2B 52

DemandFarm

AUGUST 31, 2023

The rise of the digital era has changed the rules of the game. Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. There is a need for a cohesive approach to account planning.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Arpedio

JANUARY 14, 2021

Transform frameworks and best practices into digitized automated processes. Download your "digital sales and account management coach" now. ? Interested in how to become even more successful in your strategic account planning and complex sales? Download your "digital sales and account management coach" now.

Digitalization 52

Digitalization Account Management B2B Innovation 52

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Arpedio

MARCH 31, 2023

ARPEDIO is Acknowledged in The Forrester Tech Tide : B2B Sales Technologies, Q1 2023 ← Back to blog In order to boost revenue growth, businesses are investing in sales technologies to win, serve, and retain more customers. This report is essential reading for B2B sales and revenue operations leaders. Table of Contents 1.

Sales Technology 52

Sales Technology B2B Account Planning Stakeholders 52

Account Manager Tips

JULY 6, 2022

I stumbled across a research paper on co-creating value in B2B systems and thought it'd make a good topic to chat with you about. You need a long term planning horizon for co-creation. And to stay on track, you need account planning and coordination processes in place. And why does it even matter? You can do this alone.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Account Manager Tips

MARCH 23, 2021

Why large accounts are not key accounts Key accounts are your most valuable customers, and organisations frequently rely on volume to identify them. For many B2B companies, their largest customers represent 30 to 50% of total revenue and margin. Which is why key account management is so important.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Arpedio

JUNE 2, 2022

Everyone was doing their account and opportunity planning using different tools, including spreadsheets, notebooks, and even post-its for important data. This siloed approach made it impossible for account managers to share and compare data and valuable insights across teams and departments. ARPEDIO Account Planning.

Stakeholders 52

Stakeholders Account Planning Account Management B2B 52

Arpedio

JUNE 16, 2022

What used to be carelessly drafted sticky notes on someone’s desk, or incomplete PowerPoints in all different shapes and formats are now powerful digital tools that ease strategic organizational planning. Global B2B corporations are already creating significant results through the ARPEDIO solutions.?. Download white paper.

Account Management 52

Account Management B2B Innovation Account Planning 52

Arpedio

SEPTEMBER 21, 2023

Together with the rest of ARPEDIO we are aiming at accelerating B2B sales professionals all over the world and shaping the future of Account-Based Selling. Key responsibilities Graphic Design: Create eye-catching and on-brand marketing materials, including graphics, illustrations, infographics, presentations, and digital assets.

Marketing 52

Marketing Management Account Management Innovation 52

Arpedio

JUNE 20, 2022

Thus, the world of B2B sales is expecting even more competition and the willingness to spend money to drop to an all time low. Research from Bain & Company states that Sales organizations should focus on acquiring new digital tools as preparation for the next recession. Bottom line, it’s the end of non-tech businesses.

B2B 52

B2B Account Management Digitalization Account Planning 52

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Re)Defining account-based marketing. Absolutely yes! Key takeaways.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Arpedio

MAY 30, 2022

Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. Excerpt from the McKinsey 2021 B2B Pulse Survey.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Cosawi

FEBRUARY 27, 2023

In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). awareness marketing”) packaged as account-based marketing.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Arpedio

JUNE 9, 2022

In reality, account-based selling is all about shifting the focus from inward to outward, and thus getting a deeper understanding of the businesses you operate with. We dived a little deeper into best practices on setting sales goals and how to be successful with key account management and account-based selling.

Key Account Management 52

Key Account Management Account Management Sales B2B 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers. And to discover White Space, White Space Analysis is the way to go.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers. And to discover White Space, White Space Analysis is the way to go.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Revegy

OCTOBER 2, 2019

of sales organizations don’t take advantage of account planning to grow their strategic accounts. Why isn’t everyone successful when it comes to key account management? The 5 Challenges of Growing Key Accounts. 3. Digitization. 5. Managing Your Tech Stack.

Account Growth 69

Account Growth Key Account Management Account Management Account Planning 69

Arpedio

AUGUST 11, 2022

When we talk about the importance of mapping accounts in organizational charts to drive complex sales and account management, the main factors to consider are: (1) the number of stakeholders in a buying group has exploded , and (2) the human brain consumes visuals faster. Curious to see what some different org charts look like?

Software 52

Software Software Stakeholders Decision-making 52

Mike Kunkle

MAY 11, 2022

This includes an understanding of processes, political savvy, culture, collaboration, consensus building, and the ability to execute on all the above plans effectively. How to plan and organize effectively. Strategic Account Management. Account Planning. Part of Strategic Account Management.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

SBI

SEPTEMBER 27, 2019

Membrain Announces New Prospecting Engagement Playbooks Optimized for B2B Sales Teams. Membrain has released its new Prospect Engagement Playbooks today, making it easier than ever for b2b sales teams to contact, qualify, and nurture sales leads in an effective, human-centered manner. George Brontén, Membrain’s founder and president.

B2B 32

B2B Account Planning Sales CRM 32

Arpedio

NOVEMBER 22, 2021

In the following post, we explore what drove the founding of ARPEDIO, why Anders deployed ARPEDIO’s software during his time at Deloitte, and their thoughts on what the future holds for strategic account management. And this is why you can’t afford not to leverage data in your sales strategy in today’s digital world.

Account Management 52

Account Management CRM B2B Digitalization 52

Arpedio

NOVEMBER 22, 2021

In the following post, we explore what drove the founding of ARPEDIO, why Anders deployed ARPEDIO’s software during his time at Deloitte, and their thoughts on what the future holds for strategic account management. And this is why you can’t afford not to leverage data in your sales strategy in today’s digital world.

Account Management 52

Account Management CRM B2B Digitalization 52

Arpedio

NOVEMBER 22, 2021

In the following post, we explore what drove the founding of Arpedio, why Anders deployed Arpedio’s software during his time at Deloitte, and their thoughts on what the future holds for strategic account management. And this is why you can’t afford not to leverage data in your sales strategy in today’s digital world.

Account Management 52

Account Management CRM B2B Digitalization 52

Arpedio

JUNE 15, 2023

ARPEDIO's Account-Based Selling Platform Introduction to Account-Based Selling Technologies In today’s highly competitive business landscape, sales professionals are constantly seeking innovative strategies to stand out from the crowd and maximize their revenue potential. Start leveraging account-based selling technologies today!

Artificial Intelligence 52

Artificial Intelligence Prioritization Decision-making Advertising 52

Arpedio

DECEMBER 22, 2021

On December 14th, we held our final LinkedIn Live of the year in the Digital Sales Revolutions series. Ned has over 12 years of professional sales experience, 10 of which he has spent in healthcare sales, strategic account management and sales leadership working for Medtronic, the largest medical device company in the world.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52

Arpedio

DECEMBER 22, 2021

On December 14th, we held our final LinkedIn Live of the year in the Digital Sales Revolutions series. Ned has over 12 years of professional sales experience, 10 of which he has spent in healthcare sales, strategic account management and sales leadership working for Medtronic, the largest medical device company in the world.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52

Arpedio

APRIL 1, 2022

Account-Based Selling (ABS): Everything you need to know. Account-Based Selling (ABS): Everything you need to know. ? Account-Based Selling is a targeted approach to B2B sales. It requires investing your team’s resources to target multiple stakeholders within an account. What is Account-Based Selling?

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

Revegy

FEBRUARY 25, 2020

Thousands of sellers tout the following framework benefits: Comprehensive account planning. Reduce repetitive work via digital automation & process standardization. The framework is a proven tool that thousands of sales professionals apply in several ways: Account planning. Business-led client conversations.

Supply Chain 82

Supply Chain Logistics Manufacturing Investors 82

Arpedio

JUNE 22, 2022

Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. Mapping relationships is a very useful sales tool for especially (but not limited to) key account managers and sales professionals.

Stakeholders 52

Stakeholders Decision-making Sales B2B 52