Arpedio

MAY 30, 2022

Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. Excerpt from the McKinsey 2021 B2B Pulse Survey.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

SmartKarrot

JUNE 28, 2023

The key account manager is then supposed to act as the first contact point between these clients and the business, dedicate resources, and hold meetings with them. The main aim of this practice is to help grow the number of key accounts in order to attain mutually beneficial goals and maximize their value.

Key Account Management 10

Key Account Management Account Management CRM Management 10

Arpedio

MARCH 18, 2024

In the competitive world of B2B sales, leveraging precise and sophisticated sales strategies is not just an option but a necessity for success. Among these strategies, account mapping has emerged as a cornerstone methodology that fosters sales process optimization and drives sustainable growth.

B2B 52

B2B Stakeholders Sales Decision-making 52

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Gaining client insights is also a powerful advantage in the acquisition of new logos.

Account Planning 72

Account Planning Decision-making Stakeholders Leadership 72

SmartKarrot

OCTOBER 26, 2022

Implementing a comprehensive account management program is the greatest approach to preventing an expensive breakup with your most valuable clients. Key account management is the tactical method businesses use to manage and expand their most crucial clients. 6 Account Management Best Practices for B2B Companies!

Account Management 11

Account Management B2B Management Advertising 11

KAM With Passion

MARCH 28, 2022

In another post, I have introduced 3 complementary capabilities organisations need in a B2B world and presented them as a pyramid. In the world of B2B sales, the term of complex sales is a well-accepted term but what does it mean exactly? Let’s look at a few typical B2B sales situations and match each of them with a judo belt.

Procurement 130

Procurement Stakeholders CRM Government 130

SBI

OCTOBER 28, 2019

Using Contacts+ data, users can identify colleagues with more established relationships and request valuable introductions to targeted key stakeholders. Contacts+ is a unique intelligence feature that allows users to assess their client relationships and make faster, more strategic connections,” explains Anne Kimsey, VP of Product Management.

Account Planning 20

Account Planning Decision-making Acquisition Client Relationships 20

SmartKarrot

MARCH 8, 2022

A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Anita leads a team that dives into the customer insights of B2B SaaS clients and extracts actionable information from it. Bhavika Kochhar is an Enterprise Customer Success Manager, Americas, at Algonomy.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

ProlifIQ

AUGUST 17, 2023

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. This method focuses on acquiring new customers while simultaneously nurturing existing accounts to drive expansion and increase company revenue.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

SmartKarrot

DECEMBER 15, 2021

With SmartKarrot’s augmented intelligence, you can automatically map accounts to relevant touchpoints. CS executives can sieve through multiple accounts- their calendars, messages, deliverables and map accounts accordingly. This makes stakeholder engagement simpler, strategic, and proactive. Account Management.

Customer Success 10

Customer Success Artificial Intelligence Decision-making Prioritization 10

SBI

JANUARY 29, 2020

Users can easily toggle between different views, and dashboard views can be set up for various stakeholders for broader understanding of system usage, learner competency, and content performance. Resources All Awards & Recognition Blog Article Funding & Acquisitions Industry News Interview Video Video Reviews Webinars.

Account Planning 26

Account Planning Sales Digital Transformation Stakeholders 26

SBI

OCTOBER 29, 2019

Research has shown that sales teams often underperform because of gaps in the perceptions, attitudes and information flows between internal stakeholders and sales reps. Resources All Awards & Recognition Blog Article Funding & Acquisitions Industry News Interview Video Video Reviews Webinars. Account Planning.

Account Planning 20

Account Planning Onboarding Sales Acquisition 20

SmartKarrot

OCTOBER 13, 2022

Hence, it is important to comprehend how you can drive expansion transformation before diving into who owns the expansion revenue and how CSMs can prepare their customers for account expansion. . What do you mean by the term expansion revenue in B2B SaaS? Account Management Team. You generate more revenue.

Account Management 10

Account Management Customer Success Management Negotiation 10

ProlifIQ

JANUARY 27, 2022

B2B customers have unique timelines and processes for when and what they buy. mergers, acquisitions, downsizing, expansion). Ideally, you have a pretty good idea of the inner workings of your current key accounts. A white space chart helps you match those potential B2B buyers with your full line of products and services.

Account Planning 52

Account Planning Stakeholders B2B Key Account Management 52

SmartKarrot

OCTOBER 12, 2022

However, it also applies to B2B businesses. In the B2B world, the customer experience is crucial for businesses to differentiate themselves in a crowded market. Customer account journey for B2B organizations can help with this. . So, how does one evaluate the account journey and make the necessary improvements?

B2B 10

B2B Onboarding Customer Success B2C 10

Arpedio

JULY 12, 2023

You can think of it like this: Marketing creates the initial demand and interest after which account-based selling activities take over to build relationships, engagement and consensus among the stakeholders involved in the buying decision. Both teams play vital roles in B2B revenue generation. Superior together.

Marketing 52

Marketing Advertising Decision-making Communication 52

Zendesk

JUNE 28, 2022

Enterprise sales tend to have an extended sales cycle, and they’ll involve many high-level people—on average, half a dozen stakeholders or company influencers will have a say. Enterprise processes often mean a higher cost of customer acquisition, a longer sales cycle, and a tougher audience for sales pitches. B2B sales training.

Sales Training 52

Sales Training B2B Sales Profitability 52

Insightly

JULY 25, 2023

While an ICP is relevant in both B2C and B2B marketing scenarios, we’re primarily focused on B2B in this article. Ideal customer profiles are crucial for account-based marketing (ABM) and targeting enterprise customers, but a strong ICP also helps you hone any type of marketing campaign and optimize its targeting and messaging.

Manufacturing 52

Manufacturing B2C Decision-making B2B 52

SmartKarrot

SEPTEMBER 8, 2020

This is mostly relevant in a complex B2B scenario where business goals are measured and achieved in months or years. #3 The goal is not just to reduce the cost of acquisition but to reduce it to 10% of existing cost by the end of 2020 last quarter. It will have a disastrous impact on other stakeholders. Measurable. Achievable.

Customer Success 10

Customer Success Meetings B2C Stakeholders 10

Hubspot Sales

JULY 1, 2019

An account-based model treats every account like a market of one. Instead of one salesperson targeting a single contact within a company, an entire team is dedicated to targeting multiple stakeholders at the prospective customer’s company. ABS maintains this account-level focus after the sale. stakeholders.

Stakeholders 85

Stakeholders Finance Sales Decision-making 85

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. With the acquisition, Seismic boasts a roster of 750 customers. San Diego, CA and New York, NY (November 5, 2019) –. About Seismic. Video Reviews.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20