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Account Management vs Customer Success Explained

Arpedio

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success.

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The Most Important Traits Strategic Account Managers Need to Develop

Janek Performance Group: Account Planning

We continue our journey through strategic account management by examining the best practices in coaching strategic account managers. The single most important skill set to have as a strategic account manager is communication. Coach to communication skills. See the overall strategic picture.

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The ROI of Account Planning

ProlifIQ

In this blog post, we will explore the ROI of account planning, define what an account plan entails, discuss its role in sales success, and provide valuable insights backed by trusted sources such as Gartner and Forrester. What is an Account Plan?

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How to Build a Land and Expand Strategy

ProlifIQ

Creating an ‘Expand’ Strategy: To drive expansion effectively, businesses need a well-crafted expand strategy. According to Gartner, companies that prioritize customer retention and expansion can achieve up to 95% higher profits compared to those that focus solely on acquisition.

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Sales AI: How Artificial Intelligence is Shaping the Future of Sales

Arpedio

AI for sales represents a paradigm shift in how businesses approach customer acquisition and relationship management. Relationship Mapping Software : ARPEDIO’s Relationship Mapping Software maps stakeholder relationships within Salesforce, uncovering key influencers and decision-makers.

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What Is Sales Transformation?

Hubspot Sales

Business growth often comes from internal changes. While these changes are positive and aid in business development, internal teams can sometimes struggle to adapt to new strategies after years of the same processes. As a sales leader, you know how important it is for your sales teams to be ready and adapt to change as it comes.

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Account-Based Marketing (ABM) vs Account-Based Selling (ABS)

Arpedio

You can think of it like this: Marketing creates the initial demand and interest after which account-based selling activities take over to build relationships, engagement and consensus among the stakeholders involved in the buying decision. Superior together.