Lessons from a Winning Global Account Management (GAM) Program
Strategic Account Management Association
JUNE 14, 2021
Flexibility : When the global pandemic rerouted our focus, we swiftly adjusted to meet our customer needs by leveraging the power of community. Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. Reaching New Clients by Scaling the Existing GAM Program. million at program launch to $8.4
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