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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Flexibility : When the global pandemic rerouted our focus, we swiftly adjusted to meet our customer needs by leveraging the power of community. Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. A New Enterprise Account Management (EAM) Program. million at program launch to $8.4

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and account management, a return to (some) face-to-face interactions is on the horizon. Jonathan Hughes, Partner, Vantage Partners, and David Chapnick, Partner, Vantage Partners. These mixed results are not surprising.

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Why agency account managers struggle to think ahead

Account Management Skills

I speak to multiple account managers (AMs) every day. Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. Account managers generally want to be more informed. Account managers generally want to be more informed. And it frustrates them.

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The Secrets of Successful Key Account Management Teams with Laura Cuello

Account Manager Tips

Is your business and your key account management team growing fast? Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key account managers? Click to Tweet. Laura: It's never boring.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

A shared success plan is one of the most important tools in the strategic account management toolbox. Strategic Accounts programs produce twice the growth rate with their strategic accounts compared to their non-strategic accounts. Value Realization – This is where the rubber meets the road.

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How AI helps account managers improve their communication skills, with Soumya Mohan

Account Management Skills

I believe it’s pretty game-changing for account managers to help them communicate on a much more deeper level with their clients. If you’re in an agency account manager or director role, and you’d like to enhance your client growth skills, check out my Account Accelerator training programme.

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How a copywriting agency is embracing generative AI

Account Management Skills

In the latest episode of the Creative Agency Account Manager podcast, Konrad Sanders CEO of The Creative Copywriter shares 3 use cases: 1. Brainstorming & inspiration a. Research a. Provides a ‘subject matter’ expert you can quiz b. Supplements the research you do with clients c.