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Navigating the New Generation of Strategic Account Managers

Strategic Account Management Association

Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today's business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.

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Strategic account managers (and their bosses) deserve better decision-making tools

Strategic Account Management Association

In the end, if you fail to meet your commitment, you fail to meet your commitment. To be sure, a sales leader or SAM manager will have responsibilities beyond revenue. Only around 60 percent of account managers are making quota, per HBR. Senior management needs to see fast results, especially in a recession.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Flexibility : When the global pandemic rerouted our focus, we swiftly adjusted to meet our customer needs by leveraging the power of community. A New Enterprise Account Management (EAM) Program. Our GAM program represents the premium, global offering to our largest and most strategic global accounts. million today.

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Account Management Guide – Defend and Grow Revenue

Upland

How can effective account management help you defend and grow revenue? You need a strategy to defend and grow revenue in not only key accounts, but in every account. Here’s where having a sales account management strategy becomes indispensable. First, a quick primer – what is account management?

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

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Top 10 LinkedIn Hashtags Every Key Account Manager Should Follow Now

Account Manager Tips

Top 10 LinkedIn Hashtags Every Key Account Manager Should Follow Now You may not know it, but LinkedIn hashtags are an excellent tool for staying up-to-date in your industry, finding relevant and useful information, and expanding your network. Here are ten hashtags that will help you thrive as a key account manager.

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5 Quick Tips to be a Better Key Account Manager

Account Manager Tips

How to be a better key account manager Do you want some quick wins to improve your key account management performance? That's what key account management is about after all. Schedule your QBR's: Get your review meetings in the diary for the year. If you don't do account plans, start.