Miller Heiman Group

APRIL 2, 2019

For accounts you’ve lost, you can conduct a similar internal review, based on information from your key relationships inside the customer’s organization. Take the time to analyze all the key factors in an account, including: Key players. Your value proposition. Make Sure Your Value Proposition Is Mutually Beneficial.

Account Management 110

Account Management Value Proposition Management Suppliers 110

Account Manager Tips

JULY 9, 2020

Your first 90 days in a new job as an account manager are the most challenging.and with the most at stake. A detailed list of all the activities you need to do to get settled into your new account management role, grouped into 30 day periods. You never get a second chance to make a first impression.

Account Management 130

Account Management Management Key Account Management Stakeholders 130

Hubspot Sales

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

Key Account Management 128

Key Account Management Account Management Management Account Strategy 128

Arpedio

APRIL 29, 2024

(SAMA = Strategic Account Management Association. Explore actionable strategies, best practices, and innovative approaches that promise to revolutionize the way you approach Strategic Account Management. SAM professionals identified as value creators, ecosystem orchestrators, and champions of data-driven decision-making.

Key Account Management 52

Key Account Management Account Management Ecosystem Leadership Global Accounts 52

Account Manager Tips

NOVEMBER 19, 2022

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. The Value Proposition. B2B elements of value Now I know KPIs aren't for everyone.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Miller Heiman Group

APRIL 9, 2019

According to CSO Insights research , only 29 percent of organizations report being effective at using a formal process for account engagement and development of relationships with key stakeholders. When managing large accounts, many sales teams struggle to access diverse stakeholders. Develop a Situation Appraisal.

Stakeholders 92

Stakeholders Value Proposition Decision-making Account Management 92

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Arpedio

FEBRUARY 14, 2024

In today’s competitive landscape, having a well-defined account plan is essential to effectively manage key accounts and drive growth. In this article, we will dive into the essential elements and strategies that make up successful strategic account planning.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

In today’s competitive landscape, having a well-defined account plan is essential to effectively manage key accounts and drive growth. In this article, we will dive into the essential elements and strategies that make up successful strategic account planning.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

ProlifIQ

JUNE 21, 2023

In this blog post, we will explore the ROI of account planning, define what an account plan entails, discuss its role in sales success, and provide valuable insights backed by trusted sources such as Gartner and Forrester. What is an Account Plan? Furthermore, a tactical plan is an integral part of the account planning process.

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

Red Star Kim

OCTOBER 24, 2022

Some used the DMU (see introductory video on DMUs ) and the stakeholder matrix for targeting. Portfolio management. One delegate was struck by my fun use of dinosaurs in portfolio management. Key Account Management (KAM) programme (kimtasso.com). Key Account Management KAM in a nutshell (kimtasso.com).

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Account Manager Tips

JUNE 29, 2021

Build relationships with decision-makers and expand your network. Create sustained value. Add value on a regular basis and show your client the benefits of your partnership well in advance of the renewal. Demonstrate that you value your client's business. Clients use bid decision criteria to decide who wins the contract.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Account Manager Tips

MAY 1, 2021

As a key account manager, you not only need to keep your clients, you need to keep them profitable. Sales and key account management Too often, key account managers retreat from sales-focused conversations because it feels manipulative. Which makes them risk-averse. and decisions. Negotiation.

Negotiation 130

Negotiation Key Account Management Suppliers Value Proposition 130

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). One of her focus areas is maximizing Account-Based Marketing (ABM) capabilities to enable KAM and make patient-centricity a reality. In-depth Key Account understanding through specific stakeholder journey mapping.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Arpedio

FEBRUARY 15, 2024

By understanding how Mobilizers drive buying decisions and integrating the Challenger approach into your sales process, you can unlock new avenues for success and elevate your sales performance to new heights. They are proactive in seeking out innovative solutions and are receptive to insights that challenge conventional thinking.

Stakeholders 52

Stakeholders Decision-making Value Proposition Sales 52

Arpedio

APRIL 29, 2024

By incorporating these key components into your account plan strategy, you can maximize your sales success and create a solid foundation for sustainable growth and client satisfaction. Align with Goals: Ensure that the account plan is aligned with the client’s short-term and long-term objectives.

Account Planning 52

Account Planning Client Relationships Value Proposition Sales 52

Account Manager Tips

MAY 1, 2021

As an Account Manager, there's always something to negotiate. to make the first move. The secret is simple: make the first move. You need to know the answers to these and other questions: What’s your value proposition (as your client sees it, now you)? Do you need the support of internal stakeholders?

Negotiation 130

Negotiation Suppliers Decision-making Sales 130

ProlifIQ

APRIL 5, 2023

This includes identifying the decision-makers and influencers within the account, engaging with them regularly, and building strong relationships. The purpose of creating a template is to scale future account plans that are necessary. Another best practice for sales account planning is to foster strong collaboration.

Account Planning 52

Account Planning Value Proposition Account Management Key Account Management 52

ProlifIQ

APRIL 21, 2023

To scale an account growth strategy, businesses can implement strategic account management processes that incorporate strategic account managers and account managers. They also develop and implement strategic account plans that align with the business’s goals and objectives.

Account Growth 52

Account Growth Account Planning Key Account Management Account Management 52

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

Account Manager Tips

AUGUST 9, 2022

Along the way, both make compromises until those discussions reach a conclusion: The buyer can solve the problem on their own. Details at the end of this page ) The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Learn more.

Negotiation 130

Negotiation Value Proposition Brainstorming Suppliers 130

Arpedio

JULY 12, 2023

Nevertheless, account-based selling is skyrocketing in popularity these days with mentions from e.g. Gartner and Forrester. And what is it about them that makes them such a good fit? While the main goal of account-based marketing is to generate leads for Sales, account-based selling aims to convert these leads into paying customers.

Marketing 52

Marketing Advertising Decision-making Communication 52

Arpedio

OCTOBER 30, 2023

This enabler emphasizes orchestrating the entire customer journey, from prospecting to account management , including upselling , support processes, and stakeholder management. Cross-functional team collaboration & orchestration: The days of single point contacts in key account management are long gone.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

Arpedio

NOVEMBER 7, 2022

In today’s modern economy, we see a great demand for highly skilled sales professionals – and knowing how to influence key decision makers can determine whether you make it or break it. Along with strategy and psychology, ‘ systems ’ make the final ingredient in B2B sales. Back to blog. Enterprise Sales Leader, LinkedIn.

B2B 52

B2B Sales Decision-making Account Management 52

Arpedio

NOVEMBER 7, 2022

In today’s modern economy, we see a great demand for highly skilled sales professionals – and knowing how to influence key decision makers can determine whether you make it or break it. Along with strategy and psychology, ‘ systems ’ make the final ingredient in B2B sales. Back to blog. Enterprise Sales Leader, LinkedIn.

B2B 52

B2B Sales Decision-making Account Management 52

Louise Collins Associates

JULY 20, 2017

What makes an account plan great? For me, a great account plan is something that tells the account story. So the first thing to realise, is that writing an account plan takes skill, practice and a reliance on some core guiding principles. Who are the key external decision makers? individuals.

Account Planning 52

Account Planning Stakeholders Decision-making Value Proposition 52

Revegy

SEPTEMBER 10, 2020

Perhaps this relationship is a networking link that can be leveraged to make new introductions to peers in other buying centers. Identify stakeholder relationships you can leverage to gain access to the key decision-makers for each of your 3 to 5 ‘revenue growth ideas.’.

Value Proposition 72

Value Proposition Decision-making Stakeholders Organization 72

SalesGlobe

FEBRUARY 9, 2022

Now, I’m trying to make the beer they already have move faster. Then he detailed the cooler display at the front of the store, making sure the facings of cans and bottles were aligned and that the packaging and tags for the week’s specials were clearly displayed. Two years ago, I was selling cases of beer to store owners.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52

SalesGlobe

JULY 9, 2021

Planning for your customers means incorporating change methodology that includes: Clear articulation of a new value proposition. As companies make the shift, GTM elements of value propositions, core and industry-based messaging, account targeting, revenue motions, and pricing are core workstreams.

Finance 52

Finance Value Proposition Sales Innovation 52

Arpedio

JULY 11, 2022

Even though we’re targeting specific prospects and personas that we’d like to talk to, we’re still looking at the business as a whole: we try to work on behalf of our business for their business, and we try to find the business goals and challenges that align with the value propositions that we offer. Chet Lovegren.

B2B 52

B2B Account Management Customer Success Leadership 52

SmartKarrot

MAY 17, 2023

Analyse client usage numbers proactively to spot any issues or successes, then make a strategy to get in touch with the consumer. Work closely with the Implementation Team, Technical Support Engineers, and Account Managers each day to get a complete picture of each customer’s account.

Customer Success 19

Customer Success Value Proposition Onboarding Stakeholders 19

SmartKarrot

OCTOBER 25, 2023

In the dynamic world of business, the role of a Strategic Account Manager (SAM) goes beyond onboarding and tracking usage. Stakeholder Mapping Every organization has its unique structure and dynamics when it comes to decision-making. To do this, make sure there is a shared vision and a monitoring of the same.

Account Management 10

Account Management Construction Decision-making Value Proposition 10

Arpedio

MARCH 27, 2023

This includes everything from identifying and qualifying leads, to tracking touchpoints and communications with prospects, to forecasting potential sales, to finally analyzing data to make your sales process even more efficient. Value Proposition 4. Identify Decision Makers 5. Prospecting 2. Qualification 3.

Software 52

Software Software Management Sales 52

Arpedio

MARCH 27, 2023

This includes everything from identifying and qualifying leads, to tracking touchpoints and communications with prospects, to forecasting potential sales, to finally analyzing data to make your sales process even more efficient. Value Proposition 4. Identify Decision Makers 5. Prospecting 2. Qualification 3.

Software 52

Software Software Management Sales 52

SalesGlobe

APRIL 19, 2022

The moment the organization has a green light to access the information, the team can go in and quickly mitigate risks and the sales leader can communicate a message that resonates and makes sense. Roles are validated, and where they may be different, it’s time to challenge the status quo and understand where consolidation makes sense.

Acquisition 52

Acquisition Sales Decision-making Communication 52

Better Ways Sales Strategies

APRIL 28, 2015

Account Management – Developing long-term, increasingly profitable relationships with the firm’s current accounts and effectively penetrating prospect accounts. Qualifying the “right” accounts to pursue has become more critical. All accounts and opportunities are not created equally!

Sales 40

Sales Stakeholders Profitability Value Proposition 40

SmartKarrot

NOVEMBER 9, 2022

This is where account 360 comes into the picture. Finding the time to dedicate to key account planning is one of the biggest issues for key account managers and strategic planning executives alike. Well, the answer lies with Account Management.

Account Planning 10

Account Planning Key Account Management Account Management Client Relationships 10