Strategic Account Management Association

FEBRUARY 23, 2021

(For more on creating teams within the strategic account management program, see “Addressing the New Normal: Creating Liquid Strategic Account Teams,” in the Fall 2020 issue of this magazine.) Reduce boundaries between the firm and suppliers by creating teams that include people from both firms. Find him online at [link].

Telecommunications 520

Telecommunications Decision-making Account Management Organization 520

Account Manager Tips

MARCH 23, 2021

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. So be ruthless when selecting key accounts if you want a return on investment (or hire more account managers.) Solidarity.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Cosawi

DECEMBER 31, 2019

DO STRATEGIC ACCOUNT MANAGERS REQUIRE SUPERPOWERS? TIME FOR ACCOUNT-BASED MARKETING TO COME TO THE RESCUE. The global economy is becoming increasingly complex and, since we work in the strategic account management environment, we can see the impact it has on the day-to-day role of strategic account managers (SAMs).

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

SmartKarrot

OCTOBER 28, 2022

What is Strategic Account Management? This approach is called strategic account management for enterprises (also known as key account management). The Responsibility of Strategic Account Manager. Strategic account management’s primary premise is to start small and expand over time.

Account Management 10

Account Management Management Key Account Management Decision-making 10

Revegy

JANUARY 21, 2021

Sales Leaders and Account Management must work closely with Customer Success partners to continually develop each customer’s business value. As we move further into the ‘Everything as a Service’ economy, sales teams and account managers must document customer expectations around business value.

Supply Chain 52

Supply Chain Account Management Suppliers Acquisition 52

Hubspot Sales

DECEMBER 2, 2020

Do you leverage single or multiple suppliers? Is the purchase price the critical issue or does the cost include installation, training, ongoing support, account management, maintenance or other aspects of the ongoing use of the product? Good questions include: How often do you purchase? How are you measured on performance?

Suppliers 111

Suppliers Decision-making Publishing Meetings 111

Revegy

MARCH 25, 2020

Sales Leaders and Account Management must work closely with Customer Success partners to the continual development of business value for each customer. As we move further into the ‘Everything as a Service’ economy, sales teams and account managers must document the customers’ expectations around business value.

Supply Chain 49

Supply Chain Account Management Suppliers Publishing 49