Red Star Kim
MARCH 6, 2023
We obtain data about our external environment – using a PESTLE analysis , competitor analysis and understanding trends in our markets, sectors and clients. Then we consider data about our internal environment – our finances, our people, our services, our marketing and business development, our systems, our culture etc.
Red Star Kim
FEBRUARY 14, 2023
What is the marketing consultant’s approach from the first meeting? Who else has the marketing consultant worked with? Are they certified as marketing experts? Are they trained on the latest marketing techniques, tools and technologies on a monthly basis? How much do you value strategy in the equation?
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Hubspot Sales
MARCH 18, 2019
These accounts make up the majority of the business' income. To turn buyers into business partners, a key account manager (KAM) typically provides dedicated resources, unique offers, and periodic meetings. As professional services firm BTS points out , key account programs often lead to increased costs and lower margins.
Red Star Kim
APRIL 12, 2023
Are there any tips for how to deal with those kind of meetings / getting buy in from people more senior (whether fee earners or support staff)? Would you say the type of strategic device matters and are they for specific things or can you choose any? How do I get my opinions and voice heard among more senior colleagues?
Flevy
MARCH 20, 2024
Risk Management : Scenario analysis and tailored governance models help anticipate future challenges and adapt strategies proactively, reducing the risk of digital initiatives failing to meet their objectives.
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