Strategic Account Management Association
OCTOBER 26, 2021
A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review “When CEOs Make Sales Calls” in which he describes the impact of top management’s involvement in the customer relationship. Adapting our corporate behaviors to fit the customer context.
Account Manager Tips
JULY 6, 2022
(If you're not sure who they are, check out my article on how to identify key accounts , with template.) + Think long term. You need a long term planning horizon for co-creation. And to stay on track, you need account planning and coordination processes in place. Organizational cooperation. Hyper Island Toolbox.
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Cosawi
JANUARY 29, 2024
In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. ABM has gained prominence for its ability to provide personalized, laser-focused marketing to key accounts.
Cosawi
FEBRUARY 27, 2023
The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan.
Cosawi
SEPTEMBER 13, 2021
They are accountable for aligning the organization to the business and strategic account planning processes, as well as connecting and aligning how the strategic accounts engage with the rest of the commercial teams in the markets and local affiliates. View the Full PDF Article Here. Recent Posts. read more.
SBI
DECEMBER 9, 2019
Resources All Awards & Recognition Blog Article Funding & Acquisitions Industry News Interview Video Video Reviews Webinars. Account Planning. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Blog Article.
Arpedio
JANUARY 5, 2024
Key Responsibilities of Account Managers Account managers are entrusted with a variety of responsibilities that collectively aim to fortify the client-agency relationship. As we have explored throughout this article, each role performs a unique function in nurturing client relationships and steering corporate growth.
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