article thumbnail

Does Your Strategic Planning Process Incorporate Customer Value?

Luminas Strategy

The following Harvard Business Review article, “The Hard Questions to Ask When Planning Your Strategy” provides an interesting perspective on conventional strategic planning and the importance of being realistic about the value that your organization creates. How is the value you bring different from customers’ next best alternatives?

article thumbnail

The four pillars of a powerful customer value proposition

Customer Think

The following article was first published in the March 2023 edition of the always-excellent Top Sales Magazine - there's a subscription link at the bottom of this article.:A A key theme of this edition of Top Sales Magazine is selling on value rathe.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review “When CEOs Make Sales Calls” in which he describes the impact of top management’s involvement in the customer relationship. Adapting our corporate behaviors to fit the customer context.

article thumbnail

Relationship Marketing: The Value of Marketing to Current Customers

Help Scout

Relationship marketing is customer marketing strategy that emphasizes retention, loyalty, satisfaction, and lifetime customer value. Read the full article

article thumbnail

Business Model Innovation (BMI): Business Model Journey

Flevy

In this article, we will go on a journey… a journey for your Business Model. As defined by Clayton Christensen, author of the Innovator’s Dilemma, a Business Model consists of 4 elements: Customer Value Proposition – The Customer Value Proposition is the “job to be done.” Creating Innovation.

article thumbnail

Customer Success: What It Means, Why It Matters, and More

Help Scout

Customer success boosts lifetime customer value, creates stickier customers, and even provides deeply helpful product insights. Read the full article Here’s our guide on how to do it well.

article thumbnail

Clone of How to Stand Out From The Competition (When Everyone’s the Same)

Account Manager Tips

In other news + How to Add Customer Value for B2B in 3 Easy Steps. The simplest and fastest way I've found for adding customer value is by turning information into knowledge. This article explains how. Bain B2B Elements of Value. What do B2B customers value? Save my spot. FutureMe.