article thumbnail

The four pillars of a powerful customer value proposition

Customer Think

The following article was first published in the March 2023 edition of the always-excellent Top Sales Magazine - there's a subscription link at the bottom of this article.:A A key theme of this edition of Top Sales Magazine is selling on value rathe.

article thumbnail

Does Your Strategic Planning Process Incorporate Customer Value?

Luminas Strategy

The following Harvard Business Review article, “The Hard Questions to Ask When Planning Your Strategy” provides an interesting perspective on conventional strategic planning and the importance of being realistic about the value that your organization creates. How is the value you bring different from customers’ next best alternatives?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Business Model Innovation (BMI): Business Model Journey

Flevy

In this article, we will go on a journey… a journey for your Business Model. As defined by Clayton Christensen, author of the Innovator’s Dilemma, a Business Model consists of 4 elements: Customer Value Proposition – The Customer Value Proposition is the “job to be done.”

article thumbnail

Best Ways to Stand Out From Competitors When They’re All the Same

Account Manager Tips

When clients say "price" they really mean value How to differentiate through value Steps to stand out from the competition World Letter Writing Day Workshop: How to successfully execute a negotiation strategy In other news Quote of the week. A differentiated value proposition is the first step of transforming ideas into results.

article thumbnail

Clone of How to Stand Out From The Competition (When Everyone’s the Same)

Account Manager Tips

A single value proposition can’t appeal to all your clients. A differentiated value proposition is the first step of transforming ideas into results. Adapted from: Maximizing Value Propositions to Increase Project Success Rates Remember: you don’t have to be the best. This article explains how.

article thumbnail

How We Can Align our Corporate Strategy and Supply Chain Strategy

Flevy

Customizers. Value Players. Each archetype is characterized by its Customer Value Proposition. This is achieved by first dissecting its Value Proposition into the relevant Strategic Archetypes; and then by identifying those Supply Chain Models most relevant to its Strategic Archetypes. Green Players.

article thumbnail

The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and value proposition creation to differentiate ourselves in the eye of our most important customers, generate revenue and mutual objective achievement.