Strategic Account Management Association

OCTOBER 26, 2021

A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review “When CEOs Make Sales Calls” in which he describes the impact of top management’s involvement in the customer relationship. Adapting our corporate behaviors to fit the customer context.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Flevy

MARCH 8, 2022

Marketing, Sales, Engineering, Manufacturing, and Procurement. Due to the difficulty in managing these demands and balancing trade-offs, we cannot address issues like cost, customization, speed, and price in an effective, cross-functional manner. Customizers. Value Players. These are: Innovators. Premium Players.

Supply Chain 111

Supply Chain Value Proposition Procurement Manufacturing 111

Zendesk

FEBRUARY 23, 2022

Value chain analysis lets you pinpoint the costs and values of every aspect of your business so that you can put your best foot forward and increase your profit margin. In this article, we’ll take you through a full explanation of value chain analysis and how it can guide your company toward a more profitable future.

Logistics 52

Logistics Procurement Profitability Supply Chain 52

Mercuri International

MARCH 8, 2022

Value-creation focused selling is essential for sales and marketing organizations. In a previous article , we discussed the factors driving up to 85% of business leaders to consider the customer-value approach as critical to success. What is customer value? Revenue enhancing values.

Sales 52

Sales Suppliers Artificial Intelligence Customer Value 52

Cosawi

DECEMBER 28, 2021

In the first article of this series on critical success factors for accelerating the SAM journey, we discussed the importance of establishing a SAM Center of Excellence (COE) to enable the SAM journey evolution, sustainability and agility. We need to align the project management, timelines and deliverables with the customer’s.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Insightly

NOVEMBER 1, 2022

Procurement processes: Customer onboarding and marketing should be standardized and refined to ensure you have enough prospects to gather data from. HR management processes: An HR team is best placed to manage internal issues that might arise as the CRM value chain model is implemented.

Profitability 52

Profitability CRM Value Proposition Customer Experience 52

SBI

NOVEMBER 7, 2019

Nancy – Click ‘custom content sections’ tab below. Resources All White Paper Awards & Recognition Blog Article Brief Case Studies eBook ebooks & Guides Funding & Acquisitions Guide Industry News Infographic Interview Podcasts Report Resources Video Video Reviews Webinars. Blog Article. Blog Article.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20