Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business.

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Arpedio

OCTOBER 11, 2021

Define the role of your KAMs or SAMs as leaders in your business SAMA offers a vital community to accelerate KAM programs It’s Strategic Account PlannING, not Account Plan Digital has permanently transformed the KAM role. The mindset shift from account plans to account planning is essential.

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KAM With Passion

FEBRUARY 22, 2021

The concept of Key Account Management (KAM) appeared in the 70s, within industrial companies who wanted to build a closer and more stable relationship with their largest customers. In the 80s and 90s, it was picked up by other industries and sectors while evolving with the global economy and the dynamic of all markets.

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Arpedio

JUNE 1, 2023

The ability to adapt and change as a cohesive and coordinated team, working with our customers in our markets is rapidly becoming the most important skill in any organization, in any industry. Agile is the new normal — if there is ever going to be a new normal. 75% of companies think they are customer-centric. 30% of customers actually agree.

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Co-Creation Account Management Account Planning B2B 52

Arpedio

MARCH 7, 2022

Why Account-based marketing (ABM) is essential to your business. For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM?

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Co-Creation Account Management Account Planning Key Account Management 52

Arpedio

JANUARY 25, 2023

Successful Strategic Account Management ← Back to blog There’s no doubt about it: Strategic Account Management is the key to success in today's competitive market. But you need the right tools and processes to unlock the power of Strategic Account Management before you can watch your business soar. SAM Accounts 9.

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Account Management Skills

AUGUST 24, 2021

And I bring my expertise, which is in software and technology, primarily, a lot of go to market and sales and that sort of thing, and sort of my area of expertise. And I love that you said that you started off in one sector and then pivoted, because you listen to the market, don’t you? It’s really fun. Jenny 03:39.

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Account Management Management Account Planning Co-Creation 98

Cosawi

DECEMBER 28, 2021

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”. What’s next?

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Arpedio

JANUARY 26, 2022

White Space Analysis analyzes an existing market to identify which products or services are succeeding, which are failing, and where potential gaps may be. Some regard White Space as a market that has no competition. Others consider it a whole new market. White Space Analysis for Key Account Management. JANUARY 26, 2022.

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Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis analyzes an existing market to identify which products or services are succeeding, which are failing, and where potential gaps may be. Some regard White Space as a market that has no competition. Others consider it a whole new market. White Space Analysis for Key Account Management. JANUARY 26, 2022.

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Mike Kunkle

MAY 11, 2022

I’ve also been involved in larger business transformations which included the sales force, but encompassed reworking strategy, improving market and buyer acumen, adjusting product-market fit, adapting or fine-tuning business models, reworking sales models, developing new GTM plans, planning for disciplined execution of the changes, and more.

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DemandFarm

AUGUST 31, 2023

A McKinsey study reported that upselling and cross-selling can increase marketing ROI by nearly 30% and overall sales by approximately 20%. One significant trend is Account-Based Marketing (ABM). Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

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Key Account Management Account Management Customer Success Management 52

Mercuri International

MAY 23, 2023

Here is a non-exhaustive list of the current practical applications of AI in strategic account management. Gain account insights SAMs gather information on the account to gain insights and analyze information about the customer’s market, competitive situation, objectives, and needs. Account-based marketing.

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Artificial Intelligence Value Proposition Account Management Co-Creation 52

SBI

JULY 25, 2019

Bigtincan Expands Tech Market Presence with Acquisition of Veelo Inc. a pioneer in sales enablement, to expand Bigtincan’s presence and offerings in the technology market vertical. a pioneer in sales enablement, to expand Bigtincan’s presence and offerings in the technology market vertical. Account Planning.

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Acquisition Co-Creation Marketing Account Planning 31

Arpedio

APRIL 1, 2022

It requires investing your team’s resources to target multiple stakeholders within an account. Instead of the conventional one-to-one sales approach, each account is treated as a market of one. To be successful with an account-based approach to sales, collaboration is key. What is Account-Based Selling?

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Stakeholders B2B Account Management Decision-making 59

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Doug Winter, Seismic co-founder and CEO. San Diego, CA and New York, NY (November 5, 2019) –.

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