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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Clients range from the technology transfer functions of leading universities and research institutes, to early-stage companies and scale-ups seeking advice on growth and acquisition, through to established multi-national corporates seeking to expand and challenge convention.

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The Intersection of Big Data, Customer Experience (CX), and Digital Transformation

SBI Growth

Joining us on the is Mark Lister, he is the Chief Digital Officer for Ness, a digital engineering company that designs and builds digital platforms and software that helps organizations engage customers, differentiate their brands, and drive revenue growth.

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Could Headless Commerce Help You Win eCommerce Market Share?

SBI Growth

With eCommerce increasing more in the last 90 days than during the previous 10 years combined, digital transformation is no longer a buzz phrase. Your company’s ability to interact and transact virtually with your customers and prospects will ultimately determine.

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Key takeaways from SAMA’s Annual Conference

Arpedio

And, lastly, ultimately, the role of the SAM is critical in ensuring those strategic accounts are properly supported throughout the buyer journey, from acquisition all the way to advocacy. Marketing supports messaging, digital advertising, and critical signals that informs the SAM. Excerpt from the McKinsey 2021 B2B Pulse Survey.

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The top three sales enablement success factors and why alignment is the key to all of them

Showpad

This means that organizations achieved their growth targets by acquisitions (buying revenue) or by hiring more people with average or below average performance. Think about the selling potential of customer service and success teams, and think about the growing number of online shops, product and checkout pages also in the B2B space.

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What is an Ideal Customer Profile (ICP) and why do you need one?

Insightly

While an ICP is relevant in both B2C and B2B marketing scenarios, we’re primarily focused on B2B in this article. Those may be tied to revenue, customer acquisition cost, and/or sales cycle length. What other B2B solutions does your company use? Once you identify the categories, get specific. How can you use an ICP?

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5-Min Webinar: How Rackspace Uses Integration & Gamification to Reimagine Enablement with @SeismicSoftware

SBI

Resources All Awards & Recognition Blog Article ebooks & Guides Funding & Acquisitions Guide Industry News Interview Video Video Reviews Webinars. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform.