Remove Acquisition Remove CRM Remove Decision-making Remove Investors
article thumbnail

Braze co-founder Mark Ghermezian: “Whatever CRM is, that’s what we need to build”

Zendesk

Ghermezian, now an investor in early-stage startups, joined the Sit Down Startup podcast to talk about his experience and what he’s seeing in the founder community today. From “CRM for apps” to ideal product-market fit Once he raised his first million after a productive meeting at SXSW, there was a domino effect of investment.

CRM 92
article thumbnail

A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

article thumbnail

5 Essential CRM Reports (Plus 6 More You Probably Need)

Insightly

We all know that the primary function of a customer relationship management (CRM) system is to collect, organize, and manage your customer-related data. You also need to understand what your CRM data is telling you. That’s where CRM reports come in. What is a CRM report?

CRM 52
article thumbnail

How to calculate ROI of CRM (& improve it too!)

Insightly

Simply divide your net profit by the total investment, multiply by 100, and you have your number: ROI = net profit / total investment * 100 But estimating ROI for a business system—such as a Customer Relationship Management system (CRM) —is not as straightforward as a one-time advertising campaign. the ROI of CRM). They want to sell.

CRM 52
article thumbnail

Your MarTech Stack: six changes to expect in 2024

Insightly

The first guest is Lindsay Cordell, helps businesses make go-to-market simple as an industry analyst and founding partner at GTM Partners. She has expertise in all areas of go-to-market, sales operations, CRM, product development, and digital advertising. He suggests you’ll see more evidence of AI within the apps you already use.

Finance 52
article thumbnail

The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot Sales

This can help you get a sense of their decision-making authority and place within their organization. Is this their first time making this kind of purchasing decision? Shared connections: If you have a connection in common with your prospect, make sure to bring it up during your conversation. Crunchbase.

Sales 128