Upland

AUGUST 30, 2023

For example, a software company selling project management tools could offer a free downloadable e-book titled “ The Ultimate Guide to Efficient Project Planning.” Strategies for BOFU primarily revolve around customer experience and value for money. This word-of-mouth marketing can lead to new customer acquisitions easily.

Decision-making 195

Decision-making Software Software Retail 195

ACT

APRIL 11, 2023

Besides blog posts, you can also publish content in other formats, such as: E-books Case studies Whitepapers Industry reports Memes Infographics It’s also a good idea to repurpose existing content assets in different formats to maximise their reach and longevity. A CRM like Act!

Marketing 52

Marketing Small Business Supply Chain Publishing 52

Freshworks

APRIL 2, 2021

We predict that businesses with robust customer experience (CX) software systems in place will be better placed to successfully survive the next few tumultuous months and years. Is your business ready to meet customers’ expectations and deliver high-level CX (Customer Experience) in the post-COVID world?

Customer Experience 53

Customer Experience Software Software Transportation 53

Nutshell

JANUARY 14, 2020

Selling something that your customers will never hold in their hands requires a very specific approach and a whole lot of practice. Essential Software Tools for SaaS Sales. SaaS sales is the process of selling software that customers access through an online portal or website and use to solve a business problem.

Sales 127

Sales Software Software CRM 127

ACT

NOVEMBER 15, 2022

In this post, we’ll take a closer look at some of the key uses of marketing automation platforms and how they can improve your customer experience and grow your business. Marketing automation software is an umbrella term for various tools that help automate routine marketing tasks. Let’s get started.

Marketing 52

Marketing Small Business CRM Software 52

PandaDoc

MAY 13, 2024

You can integrate your sales and marketing activities for better optimization and an enhanced customer experience. CRM tools and document workflow management software are key to boosting collaboration between the two. What is sales Sales is the process of converting a prospect into a paying customer.

Marketing 52

Marketing Advertising Sales Acquisition 52

SmartKarrot

MARCH 8, 2022

Also, Annette is a distinguished customer success author who has written two books, ‘Customer Understanding: Three Ways Put the “Customer” in Customer Experience’ and ‘Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business.’. Ashna Patel. Dana Alvarenga. Daphne Lopes.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21