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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Includes IPOs, acquisitions, grants, accelerators and news.

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

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Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management

DemandFarm

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. Are they expanding through acquisition? Profitable revenue and win-win for mutual growth are key elements of valuation.

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Referrer Management Strategies – Rationale and Challenges

Red Star Kim

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging. mergers and acquisitions) would fall into this category.

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Why change may make your customer results worse

Jermaine Edwards

Digital Company. In response to this the digital company could attempt a number of things. As a Key Account Manager or Director you must begin with identifying the difference between the customer and the industry. Take the situation of the digital market intelligence company. What do they do?

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B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Here are three examples where this breaks How does funnel make sense if 67% of the sales cycle is completed on digital channels before contacting the company? Since customer acquisition has changed within the B2B sphere, the sales funnel is a bit outdated. Prospects no longer enter at just the top of the funnel.

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