advice-insight customer-advocates-are-keys-to-creating-content-that-matters 
Mike Kunkle
AUGUST 30, 2023
They must show that they can make an impact with enablement and move the needle on the metrics that matter most. In the ever-evolving landscape of business, the Sales Enablement profession has reached a pivotal crossroads. It’s a classic case of influence without authority. It is not always easy, but it is entirely possible.
Red Star Kim
NOVEMBER 9, 2023
Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Unusually, he has accolades for both customer service and human resources.
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SuperOffice
JULY 5, 2022
B2B marketing is simple: Attract new customers and keep existing customers. B2B buyers consume so much content about your brand, your products and your competitors that they probably know more than you do. Table of contents. It happens in three stages: Speak with existing customers. Easy, right? Not so fast.
Zendesk
JULY 21, 2021
Win over more leads by following the advice of sales professionals who’re closing sales day in and day out. We tapped a few top sales leaders to share their customer-centric approach that’ll help you turn those nos into yeses. Consistently connect with potential customers across channels.
Nutshell
MAY 11, 2023
One of your best options for managing your client relationships is customer relationship management software, called a CRM. CRMs specialize in shaping the customer experience , not just organizing client contact details and property specs. Most importantly, a CRM helps you send the right message to the right customer at the right time.
Red Star Kim
APRIL 12, 2023
As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. Detailed delegate poll results and feedback are shown towards the end of the post.
Hubspot Sales
DECEMBER 6, 2022
Here, you'll learn how to successfully work with your business ecosystem at every stage of the sales process — from prospecting to customer onboarding. Increase retention and customer satisfaction. Sales teams are always looking for an edge. One of the best ways to outsell the competition is by leaning into your business ecosystem.
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