Cosawi

AUGUST 4, 2021

In this three-part series, we will deep dive into each of these above topics, starting with the Center of Excellence as the lighthouse to the Strategic account management journey. View The Full Article Here. She writes and is published in journals like Journal of Sales Transformation, Velocity, and others on these topics.

Innovation 52

Innovation Account Management Global Accounts Publishing 52

Cosawi

JANUARY 31, 2020

Customer buying journey: The Marketing and Sales roles in this tight collaboration. In both Sales and Marketing, we work so hard on customer centricity, customer focus and customer knowledge. At a point of sale, you are engaging with customers at the big-box sports store, sharing the shelf with 30 other soccer balls.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

Cosawi

FEBRUARY 29, 2020

Focusing on the right side, we can see some of the critical roles that Marketing needs to play for the success of the customercentric journey and what we have been exploring in this article. . Download the Article HERE. Customization and personalization are key to gaining more market share and decreasing “switchability.”

Marketing 52

Marketing B2C Global Accounts Innovation 52

Cosawi

DECEMBER 31, 2019

Download the Article HERE. About the Author Dominique Côté brings 30 years of experience leading commercial teams in global pharmaceutical and biotech organizations. Her consultancy work is focused on Commercial Excellence, Executive coaching & leadership, KAM/SAM roadmaps & journeys, as well as Account based Marketing.

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

KAM With Passion

MARCH 17, 2022

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. Complex Sales. Account Management & Delivery. Account Management & Delivery. Key Account Management.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. AI tools to augment the SAM might include: Integration of AI in the sales process to streamline and optimize. Chatbot coaches to help in the sales process. Is senior leadership ready?

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Account Management Skills

FEBRUARY 22, 2021

How would you describe your leadership style, Paul, because I know, you know, you, you have a very calm, experienced kind of approach, you know, that that’s very reassuring for people that you are in charge of? And then, you know, authentically changed it, changed how they were, you know, and resolve the problem.

Account Management 52

Account Management Management Banking Meetings 52

Account Management Skills

APRIL 13, 2021

He had us read an article that was about listening processes, and listening models and it included, probably about eight different listening models. And I did not understand that listening was a process or listening could be modelled until I read that article. I do totally remember that Jenny.

Account Management 52

Account Management Management Communication Brainstorming 52