Flevy

MARCH 26, 2024

However, Digital Transformation efforts often fail to maximize their value potential when leadership focuses solely on enhancing specific touchpoints rather than addressing the entire Customer Journey, which spans multiple departments and channels. View the full presentation here: [link] 3.

Customer Experience 52

Customer Experience Digitalization Digital Transformation Organization 52

Strategic Communications

NOVEMBER 16, 2021

The COVID-19 lockdown, he says, “brought another decade of digital transformation in a matter of months.”. Things have been changing for some time in the marketing space—and especially in the digital marketing space. The traditional marketing funnel is dead,” says Matt Bertram, EO and SEO Strategist at EWR Digital.

B2C 52

B2C Decision-making B2B Digitalization 52

Insightly

JULY 25, 2023

While an ICP is relevant in both B2C and B2B marketing scenarios, we’re primarily focused on B2B in this article. This will guide your digital marketing and sales teams on whom to target. Revisiting an ideal customer profile can refresh your digital marketing and sales focus. What is an ideal customer profile?

Manufacturing 52

Manufacturing B2C Decision-making B2B 52

Tenfold

SEPTEMBER 19, 2017

When discussing digital transformation, it’s impossible not to discuss social selling and its impact on the sales cycle. Rutgers is really good about having executive education around digital and social media marketing. Those who don’t engage in social selling become lost, they don’t get found from a digital buyer prospective.

B2C 89

B2C Media Digitalization B2B 89

Insightly

MAY 28, 2021

I loved this work, but I felt like I had only seen one corner of the digital marketing career. If you’ve spent your career in B2B, you may also want to try B2C, or vice versa. How to approach digital transformation in the new normal. Insightly CEO Anthony Smith on digital transformation in 3 key business areas.

Marketing 52

Marketing Digital Transformation Remote Working Decision-making 52

SBI

DECEMBER 9, 2019

To continue to engage buyers during a time when B2B and B2C buyer demands are converging at a rapid pace, personalized, relevant content has. If you asked 10 different business leaders to describe how digital transformation applies to their business, you would probably get 10 different responses. Industry News. Sales Enablement.

Digital Transformation 26

Digital Transformation Acquisition B2C Customer Success 26

Showpad

JUNE 14, 2021

With a restarting economy, many B2B go-to-market teams are at risk of being left behind as competitors lean in strongly to digitally transformative selling and buying strategies. B2B buyers are used to conducting easy B2C transactions in their own lives. Buyer engagement, a little less conversation, a little more digital.

Meetings 59

Meetings B2C Stakeholders B2B 59

SBI

NOVEMBER 7, 2019

In today’s digital marketplace, buyers have an abundance of information at their fingertips, more distractions, and numerous reasonable options across. To continue to engage buyers during a time when B2B and B2C buyer demands are converging at a rapid pace, personalized, relevant content has. Industry News. Prospect Engagement.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20