Customer Think

MARCH 12, 2023

A key theme of this edition of Top Sales Magazine is selling on value rathe. The following article was first published in the March 2023 edition of the always-excellent Top Sales Magazine - there's a subscription link at the bottom of this article.:A

Value Proposition 52

Value Proposition Customer Value Publishing Sales 52

Customer Think

JULY 11, 2021

While customers love sales and finding a good deal, 86% of buyers are willing to pay more for a great customer experience. Understanding where customers place value is key to being able to design products and services that will meet their needs and stand out in the marketplace.

Value Proposition 80

Value Proposition Customer Value Customer Experience Meetings 80

Red Star Kim

NOVEMBER 13, 2023

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). Who is your customer? What does your customer value? What results do you seek? What is your plan?

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Arpedio

APRIL 3, 2024

It involves engaging with stakeholders at various levels of the organization to uncover opportunities and develop tailored solutions that align with the customer’s strategic objectives. These solutions may involve a combination of products, services, and expertise customized to address the customer’s unique needs.

Value Proposition 40

Value Proposition Stakeholders Decision-making Organization 40

Strategic Account Management Association

APRIL 5, 2021

For the CXO, they care about three categories of value: value to their customers, value to their firm and value to themselves. “So, So, Jacques, how do You define value?”. Both the CXO and salesperson will have their own definitions of value. Beware: This is not a one-size-fits-all exercise.

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Brooks Group

MARCH 21, 2024

Understanding Customer Needs and Wants The needs/wants-based approach focuses on uncovering the customer’s underlying needs, pain points, goals, and desired outcomes. Building Rapport and Trust When sales professionals actively listen and ask thoughtful questions to understand the customer’s situation, it helps build rapport and trust.

Sales 91

Sales Sales Training Decision-making Value Proposition 91

Brooks Group

JUNE 7, 2022

Misaligned Values. Value propositions need to be challenged on a regular basis these days. Your customers’ worlds are constantly changing given the record inflation, supply chain disruption, employment challenges, and the war in Ukraine — which all came on the heels of a worldwide pandemic.

Supply Chain 75

Supply Chain Value Proposition B2C Sales Training 75