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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business.

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White Space Analysis: A Complete Guide

Arpedio

White Space Analysis analyzes an existing market to identify which products or services are succeeding, which are failing, and where potential gaps may be. Thus, White Space Analysis leverages your sales data to uncover opportunities for growth. Some regard White Space as a market that has no competition. JANUARY 26, 2022.

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White Space Analysis: A Complete Guide

Arpedio

White Space Analysis analyzes an existing market to identify which products or services are succeeding, which are failing, and where potential gaps may be. Thus, White Space Analysis leverages your sales data to uncover opportunities for growth. Some regard White Space as a market that has no competition. JANUARY 26, 2022.

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May 04 – Customer Success Jobs

SmartKarrot

Role: Director, Customer Success Location: Denver, CO, US Organization: Cin7 As a Director of Customer Success, you will lead the digital-first Customer Success function, focusing on driving product adoption, a positive customer experience, and empower the thousands of existing customers to thrive. Marketing, Sales, Product, Engineering).

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Top 50 Customer Success Influencers 2022

SmartKarrot

Jay Nathan has created an illustrious name in the customer success field thanks to his earnest passion and astute mechanism of sharing customer-centric growth ideas. He’s also the Co-Founder of Gain Grow Retain —the community for CS leaders—and CCO of Higher Logic. Sue Nabeth Moore. Jeff Breunsbach. Emilia D’Anzica.

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Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

The world of SaaS has simplified software creation and distribution making access easier than before. Know the best strategies to enhance your SaaS career Make use of key insights from leaders, companies, and communities Engineer your SaaS marketing strategy based on their expertise. Top 30 SaaS Influencers You Need to Follow in 2022.