Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. And also to support cross-selling and enhance the client experience. How do you stand out from your peers?

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Account Manager Tips

MAY 25, 2021

Key account management origin story Once upon a time, not only did sales reps win the client, they also supported them long after the deal was done. Sales people won the clients. More resources and attention on the needs of existing customers changed client relationships. But that's not all. Kurzrock, W.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

Account Manager Tips

APRIL 26, 2021

Here are some things you'll do as a key account manager: Deliver your company's strategy and vision Manage client risk (defection, competitor threats, issue resolution) Gather market intelligence and evaluate emerging trends Drive client development Provide data and insights to help your clients make better decisions.

Key Account Management 242

Key Account Management Account Management Management Negotiation 242

Arpedio

JANUARY 11, 2023

The technical definition of account management is when you have a structured approach to managing and growing your relationship with your customers to achieve mutually beneficial goals. In order to succeed in today’s B2B industry, you need to align your sales strategies to sales and buyer expectations for personalization.

Account Management 52

Account Management Management Key Account Management B2B 52

Revegy

FEBRUARY 4, 2020

In a recent webinar conducted with Revegy, a leading technology platform for customer revenue optimization, and FinListics, the solution for financial analytics that power insight-led sales, top-performing sales leaders indicated that being a trusted advisor is more elusive than most sales and account managers think.

Finance 64

Finance Investors Financial Services Account Management 64

SmartKarrot

JUNE 21, 2021

Clearly communicate the progress of weekly/monthly/quarterly initiatives to internal and external stakeholders. Assist with challenging client requests or issue escalations as needed. Use your data skills to analyze the success of your clients’ campaigns and provide insights on how the users interact with their offers.

Customer Success 10

Customer Success eCommerce Value Proposition Advertising 10

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

Account Management 98

Account Management Management Account Planning Co-Creation 98