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How to calculate ROI of CRM (& improve it too!)

Insightly

Simply divide your net profit by the total investment, multiply by 100, and you have your number: ROI = net profit / total investment * 100 But estimating ROI for a business system—such as a Customer Relationship Management system (CRM) —is not as straightforward as a one-time advertising campaign. the ROI of CRM).

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Do independent financial advisors really need CRM?

ACT

If you’re an independent financial advisor , you might wonder if you really need customer relationship management ( CRM ) software. No matter what size your business is, chances are you can benefit from better efficiency through marketing and workflow automation as well as easy access to all of your client information in one place.

CRM 52
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals).

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

One delegate question was “ What tips to engage fee earners with investing time and data into the CRM systems?”. How happy are you with your CRM (and integrated mailing, analytics and relationship management capabilities)?

Marketing 130
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Referrer Management – Capacity and Capability

Red Star Kim

Most commented on the data challenges of referrer management – although accountants using PracticePortal were happy with their CRM. Sharing some CRM horror stories felt like much-needed therapy. Some commented that their client and referrer data lived in teams’ closely-guarded team spreadsheets. amongst us. Sharing is caring?

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Insights into the needs of the latest generation of M&BD Assistants

Red Star Kim

30% events, seminars/webinars and contact programmes. 30% something else (comments included integrated marketing campaigns and key client programmes). 80% were happy or really happy with their firm’s CRMs. They were asked to indicate where most of their time is spent at present: 33% supporting M&BD executives and managers.

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Future trends in account-based selling

Arpedio

This approach, which focuses on targeting high-value accounts strategically, has proven its effectiveness in securing valuable deals and nurturing long-lasting client relationships. This advanced level of personalization is made possible through the integration of sophisticated CRM systems and marketing automation tools.