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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. The OnePlace legal client relationship management system was acquired by InTapp in 2019. 800,000 global company profiles and 15,000 reports.

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Referrer Management – Capacity and Capability

Red Star Kim

A starting point was onboarding where data, preferences, potential and priority assessment took place. There were the staples of emails, webinars with external speakers, networking and team-on-team socials. And to know when to cut their losses and move onto other potential referrer relationships.

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How to calculate ROI of CRM (& improve it too!)

Insightly

Simply divide your net profit by the total investment, multiply by 100, and you have your number: ROI = net profit / total investment * 100 But estimating ROI for a business system—such as a Customer Relationship Management system (CRM) —is not as straightforward as a one-time advertising campaign. the ROI of CRM).

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Cultivate a cross-selling culture

Red Star Kim

Remember face-to-face significantly more effective with existing client referrals Link cross referral approach into KAM programme Use some of the tools from today as a way to invite the M&BD team into the ad hoc / currently not delivering programme that exists just now Understand that the diamond model is key – Measurable actions (i.e.

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Do independent financial advisors really need CRM?

ACT

No matter what size your business is, chances are you can benefit from better efficiency through marketing and workflow automation as well as easy access to all of your client information in one place. Forrester Research reports that financial advisors can improve prospect-to-client conversion rates by up to 300% when they use CRM.

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7 Key Account Management Tools of the Future that are Here Now

Account Manager Tips

Read this How to Create a Powerful Client Engagement Plan Using Video [+Template] - a a step-by-step guide to creating effective engagement plans at scale that earn trust, establish credibility and strengthen your client relationships. (4) 4) Database: Airtable Pricing: Free. 5) Note taking: Milanote Pricing: Free.

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What is a Virtual Sales Platform?

Showpad

With this intel, your reps can foster more engaging, informative and meaningful conversations in a virtual sales meeting , ultimately driving revenue or nurturing long-term client relationships. That means sales managers still need to onboard and train new reps, even if they aren’t able to physically come into the office.

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