Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

JUNE 15, 2023

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Cosawi

JULY 14, 2021

Driven by her desire to make a real difference to patients’ lives and following a successful 30-year career in executive sales and marketing roles in the pharmaceutical and biotechnology industry, Dominique now advices organizations on effective KAM business transformation and implementation. CO-ORCHESTRATION AND CO-CREATION .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Strategic Communications

OCTOBER 3, 2023

Gartner defines them as experiences that “change customers’ understanding of their own needs and make them feel more confident moving in a new direction.” Video, she says, makes that happen. Content, products, or designs that are co-created by the brand and influencers from the very beginning will thrive in 2023.”

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Zendesk

SEPTEMBER 19, 2022

Fix the problems.” — Ben Sardella , co-founder of Datanyze. We’ve fired top performers because they didn’t fit our culture [and slowed us down].” — Wiley Cerilli , CEO and co-founder of SinglePlatform. Many of them will be decision-makers sooner than you’d expect.” — Dzintars Lusis , managing partner at EF Finanses.

Co-Creation 52

Co-Creation Sales Decision-making Sales Leadership 52

Red Star Kim

OCTOBER 18, 2022

She has published more than 160 academic articles, including the award-winning Harvard Business Review article “To be a better leader, give up authority” and had numerous appearances in the business media. Distribute responsibility, decision-making and control (and voluntary leadership). The proposed solution is Management 2.0

Organization 130

Organization Innovation Leadership Management 130

Envisio

AUGUST 1, 2023

They make it easy for residents to understand how their city or county is progressing against set strategic goals and why those goals are important to improving lives in the community. To make a performance dashboard meaningful, it should also be transparent about setbacks or missed targets and be updated consistently.

Government 98

Government Decision-making Co-Creation Finance 98