Strategic Communications

AUGUST 24, 2023

Varied, and Valuable, Perspectives I’ve had a foot in both the media and PR camps for the past several years—as a freelance writer in my “spare time,” as the director of corporate communications in the energy and health care industries in my “day job” and now as an independent communication/PR consultant.

e-Learning 52

e-Learning Communication Media Decision-making 52

Strategic Communications

MARCH 31, 2022

But, unfortunately, because resources are always limited and organizations—and individuals—can’t support every organization in their community/market, they must be strategic about their goodwill efforts. If you explain your philosophy and approach, organizations are more likely to understand and respect a “no” decision.

Investors 52

Investors Decision-making Publishing Government 52

Strategic Communications

APRIL 25, 2024

These tools have been found to “hallucinate”—basically make stuff up as some have found to their chagrin, and detriment. What many are discovering to their chagrin is that generative AI tools commonly “hallucinate” or, in other words, “make stuff up.” So I went back to the tool and asked: “Did you make these ERGs up?”

e-Learning 52

e-Learning Communication Decision-making Marketing 52

Strategic Communications

DECEMBER 14, 2022

Instead of addressing, typically, one decision-maker in a B2C environment, the B2B advertiser must connect with multiple decision-makers. Understanding the decision-making process that takes place within your target B2B environment is obviously critical. Communication needs to be varied and constant.

B2B 52

B2B Marketing B2C Advertising 52

Strategic Communications

NOVEMBER 3, 2022

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for. Think about writing copy as making a sales pitch to a customer.

Advertising 95

Advertising Decision-making Communication Digitalization 95

Strategic Communications

JUNE 29, 2021

that this answer can make the most sense: “Yes, there are definitely times when giving your work?or and to have objective criteria that you use to make sound decisions. Early on (I started Strategic Communications in 2008) I would often agree to meet with individuals so they could “pick my brain.”

Advertising 84

Advertising e-Learning Decision-making Small Business 84

Hubspot Sales

JANUARY 29, 2024

You want to cast as wide a net as possible — prioritize volume over personalization when communicating with prospects.” The Right Advice Sales is an inherently personal practice, so naturally, prospects are going to be most receptive to communication that has some kind of personal touch. Let’s dive in. Do your homework.

Sales 81

Sales Publishing Software Software 81

Strategic Communications

JUNE 2, 2022

Clearly, if I was a network executive and built my schedule based on my beliefs and preferences, I would have been at risk of making a very bad decision. Don’t make assumptions. We work with clients to plan, create and publish high-quality, unique content. We are, after all, “ego-centric.” The solution?

e-Learning 59

e-Learning Advertising Communication Decision-making 59

Strategic Communications

JANUARY 9, 2024

The two things that will influence this decision is who the recipient is and the subject line. Words like “amazing,” “exclusive,” “insider,” or “secret” can make your subject line more enticing and increase your open rates. Your subject line plays a critical role here.

e-Learning 64

e-Learning B2B Publishing Communication 64

Red Star Kim

JUNE 15, 2023

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Zendesk

JANUARY 18, 2024

AI transparency means understanding how artificial intelligence systems make decisions, why they produce specific results, and what data they’re using. It helps us understand the reasons behind AI’s decisions and actions so we can ensure they’re fair and reliable. What is AI transparency?

Artificial Intelligence 52

Artificial Intelligence Decision-making Stakeholders Government 52

DemandFarm

OCTOBER 25, 2023

Leadership Styles in Sales According to a study by Harvard Business Publishing , quality sales managers will play a crucial role in driving revenue in the post-pandemic environment. These leaders encourage teams to challenge the status quo, making them ideal for sectors needing continuous innovation.

Leadership 52

Leadership Sales Leadership Sales Negotiation 52

Brooks Group

AUGUST 8, 2023

The DISC personality assessment has become a popular tool for understanding behavior and communication styles. Understanding Personality Types DISC is based on a theory published in 1928 and is used by over 1 million people every year. Or the opposite—they want to rush a project forward without having all the details.

Sales Management 71

Sales Management Management Sales Sales Training 71

Mike Kunkle

JUNE 12, 2022

At the time I published it initially, I had hoped the worst of the pandemic-fueled layoffs were behind us. Unfortunately, many company executives still needed to make tough choices, even with their revenue-producing teams. Even under financial and emotional duress, strive to make calm, thoughtful, strategic decisions.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Brooks Group

APRIL 19, 2023

The first key fundamental that IMPACT Selling ® teaches is how sales reps can make their first impression a good one. They are interested in hearing expert opinions, industry insight, and anything that may guide them as they make business decisions. The majority of buyers want more than mere access to what your company sells.

Decision-making 82

Decision-making Sales Training Media Publishing 82

Strategic Communications

MAY 31, 2022

It’s more about making consumers, or prospects, believe that what you’re saying is true. Of course, once they make the decision to purchase, what you said must really be true or they won’t come back for more. Whenever you’re making a claim—in a tagline, in copy, whatever!—it

e-Learning 59

e-Learning Publishing Decision-making Digitalization 59

Strategic Communications

AUGUST 25, 2022

Are we making it easy to buy? In retail settings, this might mean products organized in ways that make it difficult for consumers to find what they’re looking for. We work with clients to plan, create and publish high-quality, unique content. The post Are You Making Your Customers Work Too Hard? Do the math.

Retail 52

Retail Digitalization Publishing Decision-making 52

Strategic Communications

DECEMBER 9, 2022

Marketing is making sure that the products and services you provide—and every element that goes into the provision of those services – satisfies or exceeds the expectations of your customers. Whether that communication is in print, online, or in person. It isn’t producing television commercials. ” About Us.

Advertising 52

Advertising Marketing Shareholders Publishing 52

Strategic Communications

AUGUST 2, 2022

Moving forward with communication tactics without a good understanding of the target audience, their current attitudes and beliefs, and the drivers that might lead them to positive action relative to your product or service is never a good idea. You will never have a 100% go/no go decision based on any level of research.

e-Learning 52

e-Learning Decision-making Publishing Communication 52

Strategic Communications

DECEMBER 20, 2022

I’m a big fan of conducting SWOT analyses, not only for strategic planning but really for any situation where you’re faced with an important business decision. Using the SWOT to Make Decisions. First, whenever possible, make sure you’re creating your SWOT based on real data.

Brainstorming 52

Brainstorming Communication Decision-making Small Business 52

Strategic Communications

MAY 26, 2022

Have you ever been frustrated when trying to make a purchase decision because you can’t get pricing information from coy salespeople or cryptic web sites? We work with clients to plan, create and publish high-quality, unique content. appeared first on Strategic Communications. ” Why indeed? What do you think?

Publishing 52

Publishing Digitalization Communication Decision-making 52

PandaDoc

AUGUST 29, 2022

There are two common goals that exist when we speak about the finalizing of the sales process: To make it as fast as possible. This truly makes the magic happen: instead of days spent answering from scratch, you can get the same result in minutes. This way can seriously unify your communications, shortening pauses between both parties.

Negotiation 98

Negotiation Decision-making Stakeholders e-Learning 98

Envisio

NOVEMBER 1, 2023

Envisio helps public sector leaders to drive better community outcomes through the delivery and transparent communication of their most important plans. Today, we are delighted to announce the launch of Envisio Projects – a suite of project management tools to help manage, deliver, and communicate Capital Improvement Plans (CIP).

Management 52

Management Government Stakeholders Decision-making 52

Strategic Communications

FEBRUARY 11, 2022

Influencers leveraging these sites include well-known names (in certain circles) like MrBeast, Jake Paul and others who not only have massive followers but are making a massive amount of money from those who want to leverage those followers. We work with clients to plan, create and publish high-quality, unique content.

B2C 52

B2C Digitalization Decision-making Small Business 52

Hubspot Sales

NOVEMBER 8, 2023

This approach encourages individuals to take initiative, solve problems, and make informed decisions. Inspiration is what makes the whole company tick, and it‘s made up of a combination of our customers and our employees’ motivations — not the activities themselves. Prioritize where you invest your time and energy.

Sales Management 98

Sales Management Management Energy and Utilities Emotional Intelligence 98

Apptivo

OCTOBER 3, 2022

The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Attracting usually targets and revolves around creating brand awareness through every channel of communication. Who is a buyer and who is a customer? Strategies: 1.Awareness

Marketing 98

Marketing Value Proposition CRM Publishing 98

Strategic Communications

MAY 9, 2022

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for your website, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for. Think about writing copy as making a sales pitch to a customer.

Advertising 52

Advertising Communication Decision-making Digitalization 52

Jermaine Edwards

MARCH 17, 2020

One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”. How good are you at promoting internal collaboration and communication between customers? Core question: How are we making ourselves easy to choose as a partner? SELECTION and ASSESSMENT.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Innovation 130

Hubspot Sales

APRIL 28, 2020

In business these days, empathy is critical to building trusting relationships between your business and prospects, encouraging communication, and closing deals. this will help you make sure your messages are well-received. Contact decision-makers at all organizational levels. How to Boost Email Response Rates With Empathy.

Sales 102

Sales Publishing Decision-making Communication 102

Hubspot Sales

NOVEMBER 17, 2020

And in addition to trying to hit revenue numbers, sales leaders needed to take care of their employees, and make sure they felt comfortable in this new selling environment. HubSpot Research recently published findings that can help us answer the questions: What did sales leaders who met targets this year get right?

Virtual Selling 125

Virtual Selling Shareholders Decision-making Communication 125

Strategic Communications

APRIL 22, 2021

All marketers know how important it is to understand their target audience so they can effectively craft messages and select communication channels that will most appeal to them and move them to some desired action. Deciding whether to conduct primary research is directly related to the magnitude of the decision to be made.

Marketing 59

Marketing Banking Decision-making Media 59

Strategic Communications

SEPTEMBER 30, 2022

The point—advertisers need to make sure that their advertising is designed to sell (or, at a minimum, raise awareness/preference), not just entertain. Awareness must be converted to positive purchase decisions. We work with clients to plan, create and publish high-quality, unique content. That awareness is important for brands.

Advertising 52

Advertising Digitalization Publishing Communication 52

Miller Heiman Group

APRIL 16, 2019

Effectively selling to the C-suite requires a deeper understanding of how to decipher their decision-making style, how they disseminate information and how to provide materials tailored to their unique style. Understand Decision-Making Styles. Decipher the Decision-Making Style of Executive.

Decision-making 83

Decision-making Publishing Stakeholders Communication 83

Strategic Communications

JUNE 7, 2023

It’s wisdom that I was well aware of when I started my business, Strategic Communications , in 2008, and at first was very easy to do. Not as a conscious decision, but simply because looking for more work when I already had way too much work just didn’t make it onto my to-do list.

Leadership 52

Leadership Communication Negotiation Media 52

Flevy

MARCH 17, 2024

The objective of this article is to highlight the significance of New Product Development within organizations, focusing on how Key Performance Indicators (KPIs) associated with NPD can guide strategic decision-making, facilitate effective strategy formulation, and drive operational enhancements. Anatomy of a Strong KPI.

Management 52

Management Digital Transformation Innovation Prioritization 52

AchieveIt

OCTOBER 25, 2023

His Master’s Degree in Healthcare Communications from Boston University helped formulate his ability to condense abstract topics and make them more relatable, making his work on strategic execution impeccable. Joe Krause has been with AchieveIt since they opened their doors, always maintaining a customer-facing role.

Facilitation 52

Facilitation Healthcare Negotiation Decision-making 52

CMOE

OCTOBER 13, 2022

A key component of being a good manager is being able to effectively communicate with leaders and key stakeholders. Doing so can help you save time by avoiding unnecessary topics and make your communication more effective and focused. 6 Tips for Speaking With Leaders and Key Stakeholders. Have a Clear Vision.

Stakeholders 52

Stakeholders Leadership Investors Communication 52