Strategic Communications

AUGUST 24, 2023

Varied, and Valuable, Perspectives I’ve had a foot in both the media and PR camps for the past several years—as a freelance writer in my “spare time,” as the director of corporate communications in the energy and health care industries in my “day job” and now as an independent communication/PR consultant.

e-Learning 52

e-Learning Communication Media Decision-making 52

Strategic Communications

DECEMBER 14, 2022

Instead of addressing, typically, one decision-maker in a B2C environment, the B2B advertiser must connect with multiple decision-makers. Understanding the decision-making process that takes place within your target B2B environment is obviously critical. Communication needs to be varied and constant.

B2B 52

B2B Marketing B2C Advertising 52

Strategic Communications

NOVEMBER 3, 2022

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for. Think about writing copy as making a sales pitch to a customer.

Advertising 95

Advertising Decision-making Communication Digitalization 95

Strategic Communications

JUNE 2, 2022

Clearly, if I was a network executive and built my schedule based on my beliefs and preferences, I would have been at risk of making a very bad decision. Don’t make assumptions. We work with clients to plan, create and publish high-quality, unique content. Direct Mail in the Digital Age. The solution?

e-Learning 59

e-Learning Advertising Communication Decision-making 59

Strategic Communications

MARCH 31, 2022

But, unfortunately, because resources are always limited and organizations—and individuals—can’t support every organization in their community/market, they must be strategic about their goodwill efforts. If you explain your philosophy and approach, organizations are more likely to understand and respect a “no” decision.

Investors 52

Investors Decision-making Publishing Government 52

Strategic Communications

JANUARY 9, 2024

The two things that will influence this decision is who the recipient is and the subject line. Words like “amazing,” “exclusive,” “insider,” or “secret” can make your subject line more enticing and increase your open rates. Your subject line plays a critical role here.

e-Learning 64

e-Learning B2B Communication Publishing 64

Strategic Communications

APRIL 25, 2024

These tools have been found to “hallucinate”—basically make stuff up as some have found to their chagrin, and detriment. What many are discovering to their chagrin is that generative AI tools commonly “hallucinate” or, in other words, “make stuff up.” So I went back to the tool and asked: “Did you make these ERGs up?”

e-Learning 64

e-Learning Communication Decision-making Marketing 64

Strategic Communications

AUGUST 25, 2022

Are we making it easy to buy? Customer Challenges in Brick-and-Mortar vs. Digital Environments. In retail settings, this might mean products organized in ways that make it difficult for consumers to find what they’re looking for. We work with clients to plan, create and publish high-quality, unique content.

Retail 52

Retail Digitalization Publishing Decision-making 52

Strategic Communications

MAY 31, 2022

It’s more about making consumers, or prospects, believe that what you’re saying is true. Of course, once they make the decision to purchase, what you said must really be true or they won’t come back for more. Whenever you’re making a claim—in a tagline, in copy, whatever!—it Managing Remote Staff.

e-Learning 59

e-Learning Publishing Decision-making Digitalization 59

Strategic Communications

DECEMBER 9, 2022

Marketing is making sure that the products and services you provide—and every element that goes into the provision of those services – satisfies or exceeds the expectations of your customers. Whether that communication is in print, online, or in person. Direct Mail in the Digital Age. ” About Us.

Advertising 52

Advertising Marketing Shareholders Publishing 52

Strategic Communications

FEBRUARY 11, 2022

We hear a lot about influencers in today’s digital marketing environment, especially related to such channels as Instagram and YouTube. In today’s digital marketing environment influencers are generally paid supporters of a brand, while brand ambassadors support brands organically (e.g., Direct Mail in the Digital Age.

B2C 52

B2C Digitalization Decision-making Small Business 52

Strategic Communications

MAY 26, 2022

Have you ever been frustrated when trying to make a purchase decision because you can’t get pricing information from coy salespeople or cryptic web sites? We work with clients to plan, create and publish high-quality, unique content. Direct Mail in the Digital Age. appeared first on Strategic Communications.

Publishing 52

Publishing Digitalization Communication Decision-making 52

Strategic Communications

AUGUST 1, 2023

A New View of the Sales Funnel The dark funnel is a concept that has been making the rounds for some time now in sales circles. The digital sales environment has long lulled marketers into a false belief that they can accurately monitor the customer journey online. This is where consumers browse online but then make in-store purchases.

Digitalization 52

Digitalization Decision-making Marketing Communication 52

Strategic Communications

AUGUST 2, 2022

Moving forward with communication tactics without a good understanding of the target audience, their current attitudes and beliefs, and the drivers that might lead them to positive action relative to your product or service is never a good idea. You will never have a 100% go/no go decision based on any level of research.

e-Learning 52

e-Learning Decision-making Publishing Communication 52

Strategic Communications

JULY 25, 2023

That didn’t last, though, Park says, as digital fatigue set in. Digital Fatigue Both digital fatigue and the recognition that today’s technology offers new and improving options for interactions online are driving changes in delivery methods and how and where interactions are taking place.

Digitalization 52

Digitalization e-Learning Publishing Digital Transformation 52

Strategic Communications

DECEMBER 20, 2022

I’m a big fan of conducting SWOT analyses, not only for strategic planning but really for any situation where you’re faced with an important business decision. Using the SWOT to Make Decisions. First, whenever possible, make sure you’re creating your SWOT based on real data. Managing Remote Staff.

Brainstorming 52

Brainstorming Communication Decision-making Small Business 52

Red Star Kim

JUNE 15, 2023

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Strategic Communications

SEPTEMBER 30, 2022

The point—advertisers need to make sure that their advertising is designed to sell (or, at a minimum, raise awareness/preference), not just entertain. Awareness must be converted to positive purchase decisions. We work with clients to plan, create and publish high-quality, unique content. Direct Mail in the Digital Age.

Advertising 52

Advertising Digitalization Publishing Communication 52

Flevy

MARCH 17, 2024

The objective of this article is to highlight the significance of New Product Development within organizations, focusing on how Key Performance Indicators (KPIs) associated with NPD can guide strategic decision-making, facilitate effective strategy formulation, and drive operational enhancements. KPIs and Digital Transformation.

Management 52

Management Digital Transformation Innovation Prioritization 52

Apptivo

OCTOBER 3, 2022

The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Attracting usually targets and revolves around creating brand awareness through every channel of communication. Who is a buyer and who is a customer? Strategies: 1.Awareness

Marketing 98

Marketing Value Proposition CRM Publishing 98

Strategic Communications

MAY 9, 2022

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for your website, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for. Think about writing copy as making a sales pitch to a customer.

Advertising 52

Advertising Communication Decision-making Digitalization 52

Flevy

FEBRUARY 19, 2024

We aim to shed light on how these KPIs can enhance decision-making processes , inform strategy formulation , and drive operational improvements. In the digital/data/AI era marked by competition and continuous change, the ability to measure growth accurately provides organizations with the strategic foresight needed to adapt and thrive.

Business Growth 52

Business Growth Management Digital Transformation Profitability 52

Strategic Communications

MARCH 29, 2021

As businesses plan for 2021, none can ignore the potential for COVID-19 to continue disrupting their operations and impacting consumer decisions. Instead, she is seeing an “exponential increase in the use of video as an effective way to tell personal stories, with excellent engagement numbers—often double digit click-through rates.”

Marketing 52

Marketing Digitalization Media Publishing 52

Envisio

JULY 17, 2023

They can provide data-driven evidence (and therefore, data-driven decision making) on the effectiveness and impact of projects, which can assist in prioritizing future investments and allocating resources where they can have the greatest positive impact on the community.

Government 52

Government Energy and Utilities Decision-making Facilitation 52

Strategic Communications

JUNE 30, 2022

Continuing to receive input and suggestions from customers, but not doing anything to make changes based on those suggestions. It can be hard to break old habits—and hard to identify the things you may be doing that simply no longer make sense, or that may be holding you back. Direct Mail in the Digital Age.

Advertising 52

Advertising Digitalization Publishing Communication 52

PandaDoc

AUGUST 29, 2022

There are two common goals that exist when we speak about the finalizing of the sales process: To make it as fast as possible. This truly makes the magic happen: instead of days spent answering from scratch, you can get the same result in minutes. This way can seriously unify your communications, shortening pauses between both parties.

Negotiation 98

Negotiation Decision-making Stakeholders e-Learning 98

Hubspot Sales

NOVEMBER 17, 2020

And in addition to trying to hit revenue numbers, sales leaders needed to take care of their employees, and make sure they felt comfortable in this new selling environment. HubSpot Research recently published findings that can help us answer the questions: What did sales leaders who met targets this year get right?

Virtual Selling 126

Virtual Selling Shareholders Decision-making Communication 126

Strategic Communications

APRIL 22, 2021

All marketers know how important it is to understand their target audience so they can effectively craft messages and select communication channels that will most appeal to them and move them to some desired action. Deciding whether to conduct primary research is directly related to the magnitude of the decision to be made.

Marketing 59

Marketing Banking Decision-making Media 59

Strategic Communications

JUNE 7, 2023

It’s wisdom that I was well aware of when I started my business, Strategic Communications , in 2008, and at first was very easy to do. Not as a conscious decision, but simply because looking for more work when I already had way too much work just didn’t make it onto my to-do list.

Leadership 52

Leadership Communication Negotiation Media 52

Zendesk

NOVEMBER 29, 2022

Refunds (Support) lets agents make a refund request on behalf of a customer. Approve/Reject and Export processes give your finance team the control to see the refund requests that agents make. Using its no-code designer, people can build Slack apps on their own and publish them.

e-Learning 98

e-Learning Finance Banking Construction 98

Strategic Communications

SEPTEMBER 27, 2023

The more they can understand the motivations of their customers, the better they will be able to produce the goods and services that best meet their needs and effectively communicate the right points to compel the desired action—a sale. People are people, after all, and it’s people who make buying decisions in both the B2C and B2B markets.

Banking 52

Banking B2C Decision-making B2B 52

Insightly

APRIL 28, 2021

Dynamic marketing teams can use project management software to better collaborate and communicate, and, ultimately, ensure business success. . . Deciding to implement project management software can be a tough decision. Communication is splintered. How do you communicate project status with stakeholders? Conclusion.

Management 84

Management Remote Working Onboarding Software 84

Mike Kunkle

NOVEMBER 30, 2018

[ NOTE: This post was originally published in late November of 2018. I had an opportunity to publish my IP and turn it into eLearning courses that would be distributed on another platform. Relationship selling (not dead by any means; people make decisions emotionally).

Profitability 130

Profitability Publishing Manufacturing Negotiation 130

PandaDoc

APRIL 3, 2023

The best sales training can make a big difference to morale and performance, and motivate sales leaders and sales professionals on the frontline alike to move out of their comfort zones. Increased revenue Improving your sales and management teams can increase revenue for your company by helping everybody to make more thoughtful work choices.

Sales Training 98

Sales Training Management e-Learning Sales 98

Hubspot Sales

APRIL 30, 2020

It listed information for all the prospects in my California territory including the company name, revenue figures, address, telephone number and — of course — the decision maker’s name and title. After all, that’s what they beat into our heads during the intensive five-week training program I’d just completed: Go for the decision-maker.

Sales 142

Sales Decision-making Software Software 142

DemandFarm

MAY 12, 2023

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. Is the B2B Sales Funnel relevant anymore?

B2B 52

B2B Key Account Management Account Management Manufacturing 52

Hubspot Sales

AUGUST 21, 2023

But even though you're making progress, you still feel like you could be doing better. Make sure it includes three main points: A statement of the organization's problem Proposed solution Pricing information Before writing your business proposal, it's crucial you understand the company. It's finally happened. Propose a solution.

Value Proposition 98

Value Proposition Media Decision-making Communication 98