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Account Planning Template – Five Components for Success

Upland

Account planning template overview According to McKinsey , “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Publish your operational rhythm so that everyone is on the same page.

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Zigging When They Zag: The Potential of Traditional Marketing Communication

Strategic Communications

The digital environment is quite cluttered these days and becoming more so. ” But with so much activity in the digital environment, sometimes it takes a different approach to stand out: recognizing the value in capturing attention through traditional, non-digital, communication channels. .”

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Digital Marketing and the Small Business: A Perfect Match

Strategic Communications

Yet they need to make an impact through their marketing and communication efforts. Digital marketing, though, represents significant opportunity for small businesses. Digital marketing is important to small business because it is easily accessible, cost effective, and has a broad reach. What Is Digital Marketing?

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What Your Employees Don’t Know Could Hurt You: How Effective Communication Builds Strong Brand Ambassadors

Strategic Communications

I’m often surprised that the most overlooked audience, when it comes to communicating with key constituents, is the internal or employee audience. Companies are generally pretty good about recognizing that they need to communicate with customers and prospects, but employees tend to be an afterthought. their benefits?

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Book review – Can we start again? The patterns of NLP applied to business interactions by Daryll Scott

Red Star Kim

This book review was published in Magazine – PM Forum way back in 2008. However, NLP (Neuro Linguistic Programming) has arisen a few times at recent training workshops so I thought I would publish the review as a blog post. Published by Noggin £14.99 Book review – Can we start again? Can we start again?

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The Importance of Finding Focus for Your Marketing Communication Efforts

Strategic Communications

What, at this point in time, given a particular communication tool and a particular target audience is the most compelling message you can send to convince the target to act? We work with clients to plan, create and publish high-quality, unique content. Direct Mail in the Digital Age. That’s your focus.

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Without a Plan Your Internal Communication Efforts May Be Falling Flat

Strategic Communications

I gave a presentation on employee communications recently to a group of about 80 HR people representing about 60 different organizations. I asked the group, through a show of hands, to indicate how many had an internal communication plan. Don’t Just CommunicateCommunicate Strategically! Why are you communicating?