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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. But I had previously read her excellent sales book “Sales Mind: 48 tools to help you sell” a while ago (I aim to publish a summary review shortly).

Banking 130
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A Look at 5 Successful AI-Driven Marketing Campaigns

Strategic Communications

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. As AI technology advances, the digital marketing space is set to become even more dynamic and personalized, rewriting the rules of customer engagement and brand loyalty.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130
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AI-Powered Predictive Analytics in Marketing Decision-Making

Strategic Communications

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.

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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

Develop our understanding Skills Ambition and purpose People and productivity Services Marketing, communications, fundraising Accountability Data Governance Inclusion The speakers shared several examples where AI had had a profound impact on marketing and communications and beyond.

Marketing 130
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What Lies Ahead for Marketers in 2023

Strategic Communications

Artificial intelligence is getting better and better, which is what it does. Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. Direct Mail in the Digital Age. Disruption from ChatGPT.

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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?