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The Buyer's Guide to Artificial Intelligence Software For Sales

Hubspot Sales

Some of the latest — and possibly most promising — tools for sales teams use predictive analytics, a form of artificial intelligence technology that can optimize decision making around sales efforts. It integrates first-rate artificial intelligence tools directly into the Salesforce CRM. Salesforce Einstein.

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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. But I had previously read her excellent sales book “Sales Mind: 48 tools to help you sell” a while ago (I aim to publish a summary review shortly).

Banking 130
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A Look at 5 Successful AI-Driven Marketing Campaigns

Strategic Communications

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. We work with clients to plan, create and publish high-quality, unique content. Are you ready to go along for the ride?

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AI-Powered Predictive Analytics in Marketing Decision-Making

Strategic Communications

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.

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What is AI transparency? A comprehensive guide

Zendesk

AI transparency means understanding how artificial intelligence systems make decisions, why they produce specific results, and what data they’re using. We use artificial intelligence (AI) more than we think—some of us speak with Siri or Alexa every day. It involves making exchanges more transparent and understandable.

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Five Tips for Finding Credible Sources to Interview for Professional Articles

Strategic Communications

For example, if you’re writing an article about the latest trends in artificial intelligence (AI) for B2B marketing, you might want to interview AI experts, marketing professionals with experience in AI-driven campaigns, or researchers specializing in AI applications.

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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?