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The Buyer's Guide to Artificial Intelligence Software For Sales

Hubspot Sales

Some of the latest — and possibly most promising — tools for sales teams use predictive analytics, a form of artificial intelligence technology that can optimize decision making around sales efforts. It integrates first-rate artificial intelligence tools directly into the Salesforce CRM. Salesforce Einstein.

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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. But I had previously read her excellent sales book “Sales Mind: 48 tools to help you sell” a while ago (I aim to publish a summary review shortly).

Banking 130
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Update on marketing and business development (M&BD) team structures

Red Star Kim

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130
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5 Sales Pitch Examples Too Good to Ignore

Hubspot Sales

For my company, InsideSales.com , the one-liner would be: “We help salespeople build and close more pipeline faster using artificial intelligence.”. We change the way organizations communicate their video content through onboarding, training, and knowledge sharing as well as externally through sales, marketing and customer support.

Sales 145
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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

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A Look at 5 Successful AI-Driven Marketing Campaigns

Strategic Communications

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. We work with clients to plan, create and publish high-quality, unique content. Are you ready to go along for the ride?

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15 Science-Backed Tips for Making Better Sales Calls

Hubspot Sales

Highlighting certain words or phrases is an effective communication tool that helps you convey your message better. With machine learning and artificial intelligence on the rise, the influence of science on the world of sales can only go deeper. As Mattermark CEO Danielle Morrill says, “ Speak loud and proud! ”