Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Strategic Communications

APRIL 29, 2024

THE GROWTH OF VOICE SEARCH Search Engine Journal notes in an article that the number of digital voice assistants is forecasted to reach 8.4 Not only does this help with SEO, but it also makes it easier for digital assistants to provide the information directly to users, Pennypacker explains. Voice search is on the rise.

Digitalization 59

Digitalization Publishing Marketing Communication 59

Strategic Communications

NOVEMBER 21, 2023

Are you aware of emerging or existing innovations that may make your company, or its products and services, obsolete? Why is it that companies like DuPont (1802), Wiley (1806—yes, the publisher!), And, conversely, it’s not a bad time to think about ways that you might drive disruptive innovation in your industry.

Publishing 52

Publishing Innovation B2B Communication 52

Flevy

MARCH 17, 2024

New Product Development (NPD) is a critical driver of growth and innovation for businesses across industries. By exploring these KPIs, we aim to provide insights that enable startups, entrepreneurs, and established businesses to optimize their product development processes, thereby accelerating growth and fostering innovation.

Management 52

Management Digital Transformation Innovation Prioritization 52

Red Star Kim

MAY 22, 2023

I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. First, it looks at the way leaders communicate with their people and help shape organizational culture.

e-Learning 130

e-Learning Emotional Intelligence Communication Leadership 130

Mercuri International

FEBRUARY 23, 2021

The full survey results – and conclusions – will be published shortly, but here are some headline findings to whet your appetite…. How had this affected the way that teams communicated? And the frequency of that communication? Sign up to recieve the full report. Asking the right questions. What’s coming up?

Remote Working 98

Remote Working Publishing Communication Innovation 98

Strategic Communications

JANUARY 19, 2021

In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic.

Digitalization 52

Digitalization Retail Media e-Learning 52

Strategic Communications

JUNE 20, 2023

In today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. For example, if you’re a business consultant, share a story about how your innovative strategies transformed a struggling company into a success story.

Media 52

Media Digitalization Strategic Thinking B2B 52

Red Star Kim

SEPTEMBER 5, 2023

It’s published by CIPD (Chartered Institute of Personnel and Development) and Kogan Page. And guidance on making best use of digital training technologies. It should be essential reading for anyone in a L&D, HR, training or coaching role. And an exploration of spaced repetition and spaced learning. Stories aid stickiness.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Strategic Communications

DECEMBER 16, 2022

” Even the latest and greatest brand new technological innovation that nobody has ever seen before will have to think about competitors. Here’s why: as we consider ways in which we will communicate with and attempt to influence our target audience, we need to think of all of their potential objections to what we want them to buy.

Publishing 52

Publishing Digitalization Communication Innovation 52

Strategic Communications

JULY 25, 2023

That didn’t last, though, Park says, as digital fatigue set in. Digital Fatigue Both digital fatigue and the recognition that today’s technology offers new and improving options for interactions online are driving changes in delivery methods and how and where interactions are taking place.

Digitalization 52

Digitalization e-Learning Publishing Digital Transformation 52

Strategic Communications

APRIL 11, 2024

It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand. To me, that’s what makes branding—and marketing communications—so much fun and so continually engaging. How could we help?

Small Business 52

Small Business Prioritization Communication B2B 52

Strategic Communications

APRIL 5, 2022

How can you determine whether applicants have both the aptitude and the innovative chops to be a valued member of your team? Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. Creativity With a Purpose.

Marketing 52

Marketing Innovation Publishing Digitalization 52

Account Manager Tips

MARCH 23, 2021

Culture of innovation. How innovative is your customer? A 2004 study published in Science Direct by Ivens and Pardo examines the factors that drive key account relationships - and those that don't. A 2002 study by Homburg, Workman published in the Journal of Marketing on designing a key account management approach.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

ACT

APRIL 13, 2023

They failed to innovate and evolve with changing market dynamics. If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends in your industry and use emerging media and technology for effective communication and brand positioning. As a result, their competitors left them behind.

Marketing 52

Marketing Artificial Intelligence Advertising Digitalization 52

Strategic Communications

JULY 5, 2022

“Fast follower” is a term used in marketing circles to refer to a company that moves quickly to do what its competitors are doing, or to do what one specific, extremely innovative competitor is doing. 4) Determine the most impactful opportunities you have to communicate your message(s) to your target audience(s).

Communication 52

Communication Publishing Digitalization Marketing 52

Strategic Communications

NOVEMBER 14, 2023

As an AI tool crawls the internet and digital sources for information to respond to users’ queries, the information that’s pulled often belongs to other content creators. We work with clients to plan, create and publish high-quality, unique content. Note: This piece first appeared in the July/August issue of Information Today.)

Internet 52

Internet e-Learning Digitalization Government 52

Strategic Communications

NOVEMBER 29, 2023

I’ve worked remotely with publishers and editors for years—most of them I’ve never physically met! About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

e-Learning 52

e-Learning Publishing Finance Communication 52

Hubspot Sales

APRIL 15, 2020

You’re going to need plenty of connectivity to deal with customers in this increasingly digital age. For instance, Asana is excellent for task management, Slack helps teams maintain synchronous communications, and Zoom is an accessible video conferencing option. Embrace digital as much as possible.

B2B 105

B2B Supply Chain Sales Digitalization 105

MDI Training

MAY 20, 2021

Impuls Series - The Future of Workplace Learning Part 2 with Marina Begic: Digital Business Development Expert and Senior L&D Consultant. Those who already had a learning management system (LMS) in place probably found it easier to make digital learning materials and videos available to their employees and co-workers.

e-Learning 86

e-Learning Leadership Digitalization Digital Transformation 86

Strategic Communications

JUNE 30, 2022

Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Direct Mail in the Digital Age. Managing Remote Staff.

Advertising 52

Advertising Digitalization Publishing Communication 52

Mike Kunkle

NOVEMBER 30, 2018

[ NOTE: This post was originally published in late November of 2018. I had an opportunity to publish my IP and turn it into eLearning courses that would be distributed on another platform. Empower also provides a virtual coaching platform, sales content management , digital sales rooms , and conversation intelligence features.

Profitability 130

Profitability Publishing Manufacturing Negotiation 130

Envisio

JULY 17, 2023

These are what some of our clients have accomplished; from homelessness to project management, to urban planning and commission establishment, to digitization. When we learn from one another’s successes and failures, we are able to adopt innovative approaches and evidence-based strategies to address homelessness more effectively.

Government 52

Government Energy and Utilities Decision-making Facilitation 52

PandaDoc

APRIL 3, 2023

In fact, combining innovative sales training techniques with a document workflow solution like PandaDoc could streamline processes massively. Improve team communication skills Sales teams and managers can develop and learn from great sales training and improve everyone’s ability to think on their feet and improve decision-making skills.

Sales Training 98

Sales Training Management e-Learning Sales 98

Upland

OCTOBER 21, 2022

Is Account Planning Still Effective in a Digital Age? If anything, the digital age demands a more human touch. It could conjure up anything from a seedy used car salesman to a powerful innovator like Steve Jobs. . Keeping Frontline Managers Engaged in the Digital Age .

Account Planning 195

Account Planning Leadership Software Software 195

Strategic Communications

JUNE 2, 2023

For content marketers, generative AI provides an innovative solution to create powerful and compelling content in a fast and efficient manner. We work with clients to plan, create and publish high-quality, unique content. Fun fact: did you know that AI was first coined by computer scientist John McCarthy in 1956?

Marketing 52

Marketing Artificial Intelligence B2B e-Learning 52

Cosawi

DECEMBER 31, 2019

But to do so requires better data management, including a mastery of how disparate data sources connect and communicate in order to translate this information into relevant customer insight and foresight. . Customers are twice as likely to engage when offers and communications are personalized (per Salesforce). . We argue the opposite.

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

Red Star Kim

JUNE 15, 2023

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Cosawi

JANUARY 31, 2020

At the point of inspiration, on the other hand, you could be artnering with a technology company to create a portal to help coaches communicate with parents on tryouts, workouts and scheduling. Marketing can help not only to co-create (with the SAM team) communication points but also to monitor how they are performing.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

Cosawi

FEBRUARY 29, 2020

So what do the best marketing organizations do differently to create distinctive business value in today’s digital economy? Together, they have the potential to bring a better and differentiating customer experience using innovative frameworks like design thinking and others. Marketing Role in Creating Distinctive Business Value.

Marketing 52

Marketing B2C Global Accounts Innovation 52

Strategic Communications

JULY 11, 2023

Digital game creators were early adopters of metaverse-related technology and continue to be on the cutting edge as they compete to attract and retain the attention of gamers. This is especially true for virtual and augmented reality, he says, “which can be used to create incredibly realistic and engaging digital environments.”

Internet 40

Internet e-Learning Retail Digitalization 40

Strategic Communications

MAY 28, 2021

I’ve worked remotely with publishers and editors for years — most of them I’ve never physically met. That second piece is great news for businesses of all sizes looking for talent they haven’t been able to find locally or wanting to tap into new sources of innovation and experience from contractors around the country — or around the globe.

Remote Working 52

Remote Working Publishing Finance Advertising 52

SuperOffice

JULY 5, 2022

B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Communicate in the right channel. The strategies differ depending on who you want to communicate with. Communicate with both groups. Communicate in the right B2B marketing channels. The B2B buyer has changed. They’ve evolved.

B2B 129

B2B Marketing Acquisition Media 129

Strategic Communications

SEPTEMBER 27, 2023

The more they can understand the motivations of their customers, the better they will be able to produce the goods and services that best meet their needs and effectively communicate the right points to compel the desired action—a sale. The benefits they choose to use in their communications, consequently, often miss the mark.

Banking 52

Banking B2C Decision-making B2B 52

Agile CRM

DECEMBER 12, 2022

The evolution of helpdesk software can be traced back to the early days of computing when customer service and technical support teams relied on basic tools like email and phone to communicate with customers and resolve their issues. For tracking customer communications, it is a straightforward ticketing system. Support.cc.

Software 52

Software Software Customer Experience Prioritization 52

Strategic Communications

JUNE 17, 2021

The key to remote selling, Brown says, “is to build high rapport and create continuous communications with personalized follow-up at its core.” Taking meetings and conferences to a digital environment doesn’t have to mean a drop in attendance, though. Some are leveraging the power of legacy communication channels. “We

Communication 59

Communication e-Learning Media Decision-making 59

Strategic Communications

JANUARY 5, 2021

These are published as individual articles on our site, providing long-term, long-tail SEO bene?ts, Jason Lavis, managing director of Out of the Box Innovations Ltd. We work with clients to plan, create, and publish high-quality, unique content. Simmonds’ content strategy revolves around sector insights, he says. in the U.K.,

Publishing 52

Publishing Brainstorming Media Communication 52