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Zigging When They Zag: The Potential of Traditional Marketing Communication

Strategic Communications

.” But with so much activity in the digital environment, sometimes it takes a different approach to stand out: recognizing the value in capturing attention through traditional, non-digital, communication channels. Kathy Bennett is CEO and founder of Bennett Packaging , a company with a focus on the physical.

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A Study in Contrasts: Companies That Go the Distance, and Those That Don’t…

Strategic Communications

Lack of Innovation and Differentiation: Some of these brands failed to innovate and offer unique value propositions that set them apart from the competition. Apple has maintained its position as a market leader, consistently innovating and introducing new products that captivate consumers, such as the iPhone, iPad, and Apple Watch.

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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

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A Look at 5 Successful AI-Driven Marketing Campaigns

Strategic Communications

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. The campaign, known as Nutella Unica, demonstrated how AI can be used for innovative design in marketing campaigns in a unique way that engaged consumers and created buzz.

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Companies That Stand the Test of Time: What Does It Take?

Strategic Communications

Are you aware of emerging or existing innovations that may make your company, or its products and services, obsolete? Why is it that companies like DuPont (1802), Wiley (1806—yes, the publisher!), And, conversely, it’s not a bad time to think about ways that you might drive disruptive innovation in your industry.

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The Rise of Voice Search and Its Impact on SEO

Strategic Communications

At Imagefix, a design and digital marketing agency, creative director Garry West says the company has “embraced innovative keyword research tools such as AnswerThePublic and Semrush’s Keyword Magic Tool. NOTE : This piece was first published in Information Today.

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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Because the job is so varied and involves many different tasks, you need a lot of skills to do it well: Strategic thinking Influencing Business management Leadership Teamwork Change management Innovation and creativity Solution design and positioning Relationship building Sales Project management Phew! Making Creativity and Innovation Happen.