Account Manager Tips

SEPTEMBER 7, 2022

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Director of Account Management, Conduent. Here's how.

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Strategic Communications

NOVEMBER 10, 2022

Yet they need to make an impact through their marketing and communication efforts. Digital marketing, though, represents significant opportunity for small businesses. Digital marketing is important to small business because it is easily accessible, cost effective, and has a broad reach. What Is Digital Marketing?

Small Business 52

Small Business Digitalization Marketing Advertising 52

Red Star Kim

SEPTEMBER 26, 2023

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? Role in direct client contact?

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

DECEMBER 7, 2023

This book review was published in Magazine – PM Forum way back in 2008. However, NLP (Neuro Linguistic Programming) has arisen a few times at recent training workshops so I thought I would publish the review as a blog post. Published by Noggin £14.99 Book review – Can we start again? Can we start again?

Emotional Intelligence 130

Emotional Intelligence Publishing Communication Negotiation 130

Strategic Communications

SEPTEMBER 16, 2021

I’m often surprised that the most overlooked audience, when it comes to communicating with key constituents, is the internal or employee audience. Companies are generally pretty good about recognizing that they need to communicate with customers and prospects, but employees tend to be an afterthought. their benefits?

Communication 97

Communication Prioritization Digitalization Publishing 97

Strategic Communications

JULY 19, 2022

I gave a presentation on employee communications recently to a group of about 80 HR people representing about 60 different organizations. I asked the group, through a show of hands, to indicate how many had an internal communication plan. Don’t Just Communicate—Communicate Strategically! Why are you communicating?

Communication 52

Communication Publishing Digitalization Organization 52

Red Star Kim

FEBRUARY 1, 2024

At the end of January, I attended a PM Forum (with Icon and Managing Partners Forum ) webinar where Alastair Beddow | LinkedIn of Meridian West presented the latest international benchmark results. And Gen AI appears to dominate both management and MBD agendas.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

NOVEMBER 8, 2022

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. I observed that in the brave new digital world where silence felt uncomfortably like a technology glitch, it was as if our listening skills evaporated. Whether digitally or in person.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Strategic Communications

MAY 13, 2022

What, at this point in time, given a particular communication tool and a particular target audience is the most compelling message you can send to convince the target to act? We work with clients to plan, create and publish high-quality, unique content. Managing Remote Staff. Direct Mail in the Digital Age.

Communication 52

Communication Marketing Publishing Digitalization 52

Strategic Communications

JULY 28, 2021

The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. So what should you do if your company, its products, services, or people become the target of negative communication? Use your own communication channels to control and spread your message. Quickly and honestly!

Communication 59

Communication Media Publishing B2B 59

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Strategic Communications

OCTOBER 5, 2021

Effective corporate communication has always been important. It’s critical that corporate communications and HR staff work together to create a strategy and plan for moving forward. Strategizing for Internal Communication Success. My first task was to create an internal communication plan for the organization.

Communication 52

Communication Healthcare Digitalization Facilitation 52

Strategic Communications

MARCH 28, 2022

Effective communication is critical in today’s business environment. Here we offer a look at “5 Common Questions About Becoming an Effective Communicator.” A few-second pause is far less distracting than filler words and can help speakers relax and feel more in control of their communication.

Communication 52

Communication Publishing Digitalization Prioritization 52

Red Star Kim

OCTOBER 13, 2023

At the 28 th PM Forum Annual Conference in September I (in my capacity as Head of Training and Learning Transfer of the Managing Partners’ Forum and PM Forum), co-presented breakout sessions with Julie McConnell of international law firm White & Case. Senior management and human resource professionals stressed the need for transparency.

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Flevy

FEBRUARY 19, 2024

In the digital/data/AI era marked by competition and continuous change, the ability to measure growth accurately provides organizations with the strategic foresight needed to adapt and thrive. Here are other KPI Strategy and KPI Management articles we’ve published: Principles of KPI Selection. KPIs and Digital Transformation.

Business Growth 52

Business Growth Management Digital Transformation Profitability 52

Upland

JANUARY 26, 2020

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Communication. Publish your operational rhythm so that everyone is on the same page. Calibration.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Flevy

MARCH 17, 2024

In the context of strategic planning and performance management , NPD plays a vital role in determining an organization’s long-term success and market positioning. By setting clear milestones and leveraging real-time communication tools, the company was able to make quicker decisions and accelerate development phases.

Management 52

Management Digital Transformation Innovation Prioritization 52

Red Star Kim

OCTOBER 25, 2023

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. But I had previously read her excellent sales book “Sales Mind: 48 tools to help you sell” a while ago (I aim to publish a summary review shortly).

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Strategic Communications

JULY 7, 2021

One of the things I really love about the work I do is the ability to stay continually connected with clients and experts in a number of areas, especially traditional and digital marketing. We work with clients to plan, create and publish high-quality, unique content. How do you stay up-to-date on trends in your areas of expertise?

Digitalization 52

Digitalization Marketing Publishing Communication 52

Strategic Communications

SEPTEMBER 28, 2021

I was an early adopter of telework or telecommuting and wrote books on the topic back in the 1990s—last year I wrote a new book on remote or hybrid management best practices in light of the sudden shift to remote work settings for many employees and the challenges managers found themselves facing.

Remote Working 64

Remote Working Management Communication Publishing 64

Nutshell

APRIL 3, 2024

Startup management used to be complicated and time-consuming for companies wanting to scale. Communication software Startups are often comprised of a mostly remote workforce. Communication tools allow you to communicate with remote team members, no matter where they are. Download it today! GET THE TOOLKIT 4.

Software 71

Software Software CRM Communication 71

Strategic Communications

JANUARY 17, 2024

Salesforce: AI for Customer Relationship Management Salesforce, a global leader in customer relationship management (CRM), uses AI to enhance all aspects of marketing from lead generation to customer service. We work with clients to plan, create and publish high-quality, unique content. Are you ready to go along for the ride?

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Digitalization 59

Strategic Communications

APRIL 29, 2024

THE GROWTH OF VOICE SEARCH Search Engine Journal notes in an article that the number of digital voice assistants is forecasted to reach 8.4 Not only does this help with SEO, but it also makes it easier for digital assistants to provide the information directly to users, Pennypacker explains. Voice search is on the rise.

Digitalization 59

Digitalization Publishing Marketing Communication 59

Red Star Kim

SEPTEMBER 5, 2023

It’s published by CIPD (Chartered Institute of Personnel and Development) and Kogan Page. And guidance on making best use of digital training technologies. It should be essential reading for anyone in a L&D, HR, training or coaching role. And an exploration of spaced repetition and spaced learning. Stories aid stickiness.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Strategic Communications

OCTOBER 7, 2021

In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., and more on digital channels of communication, like social media. One key difference between digital marketing and traditional marketing is that digital marketing is—or should be—far less sales-oriented.

Small Business 141

Small Business Media Digitalization B2C 141

Strategic Communications

SEPTEMBER 30, 2021

It’s a model designed to help us understand and improve communications through the recognition that we all are impacted by the things we don’t know. Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

Marketing 52

Marketing Management e-Learning Communication 52

PandaDoc

APRIL 3, 2023

Benefits of sales training for sales teams and their managers Sales training is beneficial for all members of a sales force, and investing in it can have many benefits and aid in establishing a culture of growth and support. With a defined and clear structure, staff can make useful decisions without the constant supervision of their manager.

Sales Training 98

Sales Training Management e-Learning Construction 98

Strategic Communications

APRIL 3, 2024

Before I started Strategic Communications in 2008, I worked for some large organizations in the education, energy, and healthcare industries. In my former role, even absent these guidelines, I would have worked hard to keep our providers from independently using social media to communicate with patients. But, my role has changed.

Media 52

Media Energy and Utilities Healthcare Manufacturing 52

Strategic Communications

JANUARY 25, 2024

In the digital marketing landscape, creating fresh, engaging content consistently can be a daunting task. Digital analytic allow you to drill down into which content elements have worked well, and which haven’t. We work with clients to plan, create and publish high-quality, unique content.

Digitalization 52

Digitalization Media Communication B2B 52

Strategic Communications

JUNE 24, 2021

I have been fortunate enough to practice marketing before and after the emergence of the internet, social media, and digital marketing. While the channels for communicating have changed and grown significantly, the basics of good marketing have remained the same. Going Digital. or landing page?the Doing What Works.

Digitalization 52

Digitalization Marketing Internet Decision-making 52

Red Star Kim

MAY 22, 2023

I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. First, it looks at the way leaders communicate with their people and help shape organizational culture.

e-Learning 130

e-Learning Emotional Intelligence Communication Leadership 130

Strategic Communications

APRIL 17, 2024

For example, Fotomat’s drive-through film development services became obsolete as one-hour photo labs and digital photography gained popularity. Poor Business Decisions and Management: In some cases, the downfall of these brands can be attributed to poor strategic decisions and ineffective leadership.

Innovation 52

Innovation Retail Value Proposition Logistics 52

Insightly

APRIL 28, 2021

A marketing operations manager. A public relations manager. Dynamic marketing teams can use project management software to better collaborate and communicate, and, ultimately, ensure business success. . . How do you know if you need project management software? Communication is splintered.

Management 84

Management Remote Working Onboarding Software 84

Strategic Communications

JANUARY 12, 2024

In the digital marketing landscape, authenticity and connections with consumers are paramount. About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We can help.

Digitalization 59

Digitalization Advertising B2B Publishing 59

Strategic Communications

FEBRUARY 29, 2024

About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. What would you add to the list? P.S. Happy Leap Year!

Marketing 52

Marketing Media Publishing B2B 52

Strategic Communications

SEPTEMBER 1, 2023

I think about fractals and patterns a lot (yes, I know that may seem “odd”…), and I thought about patterns a lot several years ago as I started to research—in truth, as I started to just think about starting to research—my book Direct Marketing in the Digital Age , which was released more than a decade ago!

B2C 52

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