Strategic Communications

APRIL 17, 2024

For example, Fotomat’s drive-through film development services became obsolete as one-hour photo labs and digital photography gained popularity. Poor Business Decisions and Management: In some cases, the downfall of these brands can be attributed to poor strategic decisions and ineffective leadership.

Innovation 52

Innovation Retail Value Proposition Logistics 52

Strategic Communications

JANUARY 19, 2021

In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic.

Digitalization 52

Digitalization Retail Media e-Learning 52

Red Star Kim

NOVEMBER 8, 2022

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. I observed that in the brave new digital world where silence felt uncomfortably like a technology glitch, it was as if our listening skills evaporated. Whether digitally or in person. Digital body language.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Flevy

FEBRUARY 25, 2024

The role of Strategic Planning is pivotal across industries, serving as a guiding beacon for decision-making and resource allocation. Relevance : A high level of agility enables organizations to maintain competitiveness and respond to opportunities and threats with speed and decisiveness.

Supply Chain 52

Supply Chain Management Digital Transformation Decision-making 52

Strategic Communications

FEBRUARY 21, 2024

Changing Roles and Skills Marketing Roles Marketers are evolving into roles that focus more on strategy , data analysis, and leveraging AI for decision-making rather than being displaced by GenAI. In 2023, Politico reports, 3087 digital, broadcast and print news jobs were lost.

Publishing 52

Publishing B2B Digitalization Communication 52

Zendesk

OCTOBER 2, 2023

While digital transformation and systems integration are a constant, customer and employee experience, AI and data security top of mind for IT leaders. We published our research in a report detailing the three top areas IT leaders are prioritizing along with strategic recommendations on how to realize these changes in order to stay ahead.

Cybersecurity 76

Cybersecurity Digital Transformation Investors Prioritization 76

Strategic Communications

MARCH 31, 2022

Decisions need to be made based on considerations of both employee and customer needs and preferences—and the organization’s mission. If you explain your philosophy and approach, organizations are more likely to understand and respect a “no” decision. Some Best Practices.

Investors 52

Investors Decision-making Publishing Government 52

Strategic Communications

DECEMBER 14, 2022

Instead of addressing, typically, one decision-maker in a B2C environment, the B2B advertiser must connect with multiple decision-makers. Understanding the decision-making process that takes place within your target B2B environment is obviously critical. Direct Mail in the Digital Age. Are you targeting start-ups?

B2B 52

B2B Marketing B2C Advertising 52

Red Star Kim

JUNE 15, 2023

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Flevy

FEBRUARY 17, 2024

In today’s digital world, understanding your customer base is more crucial than ever. We will explore how leveraging the Key Performance Indicators (KPIs) associated with this functional group can empower executives and senior managers to make informed decisions, refine their marketing strategies, and achieve operational excellence.

Management 52

Management Digital Transformation e-Learning Acquisition 52

Flevy

FEBRUARY 22, 2024

This article dives into the core aspects of developing and implementing a successful M&A Strategy, underscored by the critical Key Performance Indicators (KPIs) that guide these decisions. Relevance : A shorter deal closure time can indicate efficient deal-making processes, minimizing operational disruptions and market uncertainty.

Management 52

Management Acquisition Digital Transformation Decision-making 52

Flevy

MARCH 17, 2024

The objective of this article is to highlight the significance of New Product Development within organizations, focusing on how Key Performance Indicators (KPIs) associated with NPD can guide strategic decision-making, facilitate effective strategy formulation, and drive operational enhancements. KPIs and Digital Transformation.

Management 52

Management Digital Transformation Innovation Prioritization 52

Strategic Communications

NOVEMBER 3, 2022

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for. Think about writing copy as making a sales pitch to a customer.

Advertising 95

Advertising Decision-making Communication Digitalization 95

Strategic Communications

JANUARY 9, 2024

The two things that will influence this decision is who the recipient is and the subject line. Words like “amazing,” “exclusive,” “insider,” or “secret” can make your subject line more enticing and increase your open rates. Your subject line plays a critical role here.

e-Learning 64

e-Learning B2B Publishing Communication 64

Flevy

MARCH 19, 2024

This article seeks to explore the significance of Innovation Pipeline Strength within organizations, highlighting how Key Performance Indicators (KPIs) associated with this area can aid in strategic decision-making, strategy formulation, and operational improvements. KPIs and Digital Transformation. Anatomy of a Strong KPI.

Innovation 52

Innovation Management Digital Transformation Prioritization 52

Strategic Communications

JUNE 2, 2022

Clearly, if I was a network executive and built my schedule based on my beliefs and preferences, I would have been at risk of making a very bad decision. Don’t make assumptions. We work with clients to plan, create and publish high-quality, unique content. Direct Mail in the Digital Age. The solution?

e-Learning 59

e-Learning Advertising Communication Decision-making 59

Red Star Kim

JUNE 1, 2023

This information is used by the publishers to interview firms and clients for their views and obtain ratings. There are numerous commercial research agencies who publish industry and sector benchmarks and reports. Completing submissions requires firms to set out the cases and transactions that have taken place during the year.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Strategic Communications

AUGUST 24, 2023

personal example) to make a point to support a recommendation about what you should do in terms of communicating with an audience; developing or changing a product; improving, adding or eliminating a service, etc.? We work with clients to plan, create and publish high-quality, unique content. We need to ask them!

e-Learning 52

e-Learning Communication Media Decision-making 52

Flevy

MARCH 18, 2024

The objective of this article is to illuminate the critical role of R&D within organizations, emphasizing how Key Performance Indicators (KPIs) associated with R&D can guide strategic decision-making, facilitate the formulation of effective strategies, and drive operational enhancements. KPIs and Digital Transformation.

Management 52

Management Digital Transformation Innovation Decision-making 52

Strategic Communications

AUGUST 25, 2022

Are we making it easy to buy? Customer Challenges in Brick-and-Mortar vs. Digital Environments. In retail settings, this might mean products organized in ways that make it difficult for consumers to find what they’re looking for. We work with clients to plan, create and publish high-quality, unique content.

Retail 52

Retail Digitalization Publishing Decision-making 52

Strategic Communications

AUGUST 1, 2023

A New View of the Sales Funnel The dark funnel is a concept that has been making the rounds for some time now in sales circles. The digital sales environment has long lulled marketers into a false belief that they can accurately monitor the customer journey online. This is where consumers browse online but then make in-store purchases.

Digitalization 52

Digitalization Decision-making Marketing Communication 52

Flevy

MARCH 21, 2024

The objective of this article is to shed light on the significance of Intellectual Property Strategy within organizations, emphasizing how Key Performance Indicators (KPIs) associated with IP can guide strategic decision-making, facilitate the formulation of effective strategies, and enhance operational improvements.

Management 52

Management Digital Transformation Innovation Negotiation 52

Flevy

MARCH 20, 2024

This article aims to explore the significance of Open Innovation Programs within organizations, highlighting how Key Performance Indicators (KPIs) associated with this area can guide strategic decision-making, facilitate effective strategy formulation, and drive operational enhancements. KPIs and Digital Transformation.

Innovation 52

Innovation Co-Creation Management Digital Transformation 52

Flevy

FEBRUARY 20, 2024

This article will delve into the vital role of Competitive Benchmarking KPIs in empowering organizations to make data-driven decisions. Relevance : ROI benchmarking helps in determining if an organization is generating competitive returns on its investments, guiding capital allocation decisions. KPIs and Digital Transformation.

Management 52

Management Digital Transformation Profitability Decision-making 52

Strategic Communications

FEBRUARY 11, 2022

We hear a lot about influencers in today’s digital marketing environment, especially related to such channels as Instagram and YouTube. In today’s digital marketing environment influencers are generally paid supporters of a brand, while brand ambassadors support brands organically (e.g., Direct Mail in the Digital Age.

B2C 52

B2C Digitalization Decision-making Small Business 52

Strategic Communications

MAY 31, 2022

It’s more about making consumers, or prospects, believe that what you’re saying is true. Of course, once they make the decision to purchase, what you said must really be true or they won’t come back for more. Whenever you’re making a claim—in a tagline, in copy, whatever!—it Managing Remote Staff.

e-Learning 59

e-Learning Publishing Decision-making Digitalization 59

Flevy

FEBRUARY 19, 2024

We aim to shed light on how these KPIs can enhance decision-making processes , inform strategy formulation , and drive operational improvements. In the digital/data/AI era marked by competition and continuous change, the ability to measure growth accurately provides organizations with the strategic foresight needed to adapt and thrive.

Business Growth 52

Business Growth Management Digital Transformation Profitability 52

Strategic Communications

APRIL 25, 2024

These tools have been found to “hallucinate”—basically make stuff up as some have found to their chagrin, and detriment. What many are discovering to their chagrin is that generative AI tools commonly “hallucinate” or, in other words, “make stuff up.” So I went back to the tool and asked: “Did you make these ERGs up?”

e-Learning 52

e-Learning Communication Decision-making Marketing 52

Mercuri International

SEPTEMBER 8, 2023

This makes it the fastest growing app ever. The Evolution of AI: From Narrow to General Intelligence At its core, AI refers to a machine’s ability to perform tasks that typically require human intelligence, such as problem-solving, learning, and decision-making. The response was huge.

Artificial Intelligence 64

Artificial Intelligence B2B Advertising Publishing 64

Strategic Communications

MAY 26, 2022

Have you ever been frustrated when trying to make a purchase decision because you can’t get pricing information from coy salespeople or cryptic web sites? We work with clients to plan, create and publish high-quality, unique content. Direct Mail in the Digital Age. ” Why indeed? Managing Remote Staff.

Publishing 52

Publishing Digitalization Communication Decision-making 52

Envisio

JULY 17, 2023

They can provide data-driven evidence (and therefore, data-driven decision making) on the effectiveness and impact of projects, which can assist in prioritizing future investments and allocating resources where they can have the greatest positive impact on the community. Infill development was a specific area of success for Ottumwa.

Government 52

Government Energy and Utilities Decision-making Facilitation 52

Strategic Communications

AUGUST 2, 2022

You will never have a 100% go/no go decision based on any level of research. In business, we always have a certain level of risk we deal with in every decision we make. The goal is to make “well-reasoned” decisions based on the information we have available. Direct Mail in the Digital Age.

e-Learning 52

e-Learning Decision-making Publishing Communication 52

Strategic Communications

DECEMBER 9, 2022

Marketing is making sure that the products and services you provide—and every element that goes into the provision of those services – satisfies or exceeds the expectations of your customers. We work with clients to plan, create and publish high-quality, unique content. Direct Mail in the Digital Age. It isn’t sales.

Advertising 52

Advertising Marketing Shareholders Publishing 52

Zendesk

FEBRUARY 17, 2022

Consumers aren’t always willing to make a purchase on a whim. And if you wait to interact with them until the end of their decision-making process, you’re missing out on profitable sales opportunities. The buyer’s journey enables you to examine the choices your prospects make at each stage. The decision stage.

Decision-making 98

Decision-making Media CRM Software 98

PandaDoc

DECEMBER 19, 2022

You’ll also find a roster of valuable prospecting techniques and an in-depth look into what makes for a good prospective customer. Doing pitches, handling objections, and going through alignments with decision-makers will result in some deals being closed successfully , while other occasions see potential customers fall through the cracks.

B2B 98

B2B Sales Decision-making Publishing 98

Strategic Communications

JULY 25, 2023

That didn’t last, though, Park says, as digital fatigue set in. Digital Fatigue Both digital fatigue and the recognition that today’s technology offers new and improving options for interactions online are driving changes in delivery methods and how and where interactions are taking place.

Digitalization 52

Digitalization e-Learning Publishing Digital Transformation 52

Apptivo

OCTOBER 3, 2022

The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Publishing of Blogs, Podcasts, Case Studies, User Manual Videos, Testimonial Videos, conducting free webinars helps establish expertise and thought leadership.

Marketing 98

Marketing Value Proposition CRM Publishing 98