Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The customer’s solution: a new patient care process for diverting lower-risk patients from the emergency department for immediate follow-up to an outpatient management clinic. Patient/clinician education. Measuring success.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Strategic Account Management Association

JULY 13, 2021

Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? The pandemic has forced organizations to pivot and reinvent how they engage with customers. This last year has certainly proven this saying.

Account Management 591

Account Management Innovation Co-Creation Organization 591

Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Flevy

MAY 7, 2024

This model is crafted to enhance understanding of the competitive environment of organizations, transcending traditional competitive analyses by focusing on both competitive and cooperative interactions among various market players. Interested in learning more about the Value Net Model?

Suppliers 52

Suppliers Manufacturing Value Proposition Digital Transformation 52

Planview

DECEMBER 12, 2022

Category creation can be a long, winding, and rewarding road. student completing research on value streams, task contexts, and flow. Then I put two-and-two together and noticed that Carey was the daughter of Scrum co-creator Ken Schwaber and excitedly took the call. At the time, I was a Ph.D.

Digital Transformation 59

Digital Transformation Co-Creation Management Innovation 59

Arpedio

JUNE 1, 2023

This recognition underscored the need for account managers to prioritize customer value and gain insights into individualized customer interactions, emphasizing the significance of maintaining strong relationships, linking transactions, and ensuring a superior customer experience. 30% of customers actually agree.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Cosawi

DECEMBER 28, 2021

We need to focus on understanding the customer and helping the SAM deep dive in the customer environment and gain the insight and knowledge needed to deliver broader customer value. We need to align the project management, timelines and deliverables with the customer’s. Dominique Co?te? What’s next?

Leadership 52

Leadership Co-Creation Account Management Decision-making 52