Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Flevy

FEBRUARY 21, 2024

Market Analysis is a critical strategic function. It provides the insights necessary to understand market dynamics, consumer behavior, and the competitive landscape. On the surface, conducting Market Analysis may appear straightforward.

Marketing 52

Marketing Management Digital Transformation Value Proposition 52

SBI

JANUARY 29, 2021

Mediafly Secures $25M to Accelerate Growth and Customer Value. Mediafly, a leading sales enablement and content amnagement technology platform that creates interactive, value-based selling experiences, today announced the completion of a $25 million growth round of funding. CHICAGO — January 28, 2020. Media Contact.

Customer Value 36

Customer Value Investors Banking Healthcare 36

Flevy

JANUARY 31, 2022

Mature markets, where the customer base begins to stagnate, call for structured Organic Growth founded on a superior Customer Value Proposition (CVP). CVP encompasses all that is gained by customers for the money they pay—material as well as intangible. Market-Backed Analysis. Darwinian Competitive Review.

Value Proposition 97

Value Proposition Customer Value Banking Innovation 97

Flevy

MARCH 8, 2022

Marketing, Sales, Engineering, Manufacturing, and Procurement. Due to the difficulty in managing these demands and balancing trade-offs, we cannot address issues like cost, customization, speed, and price in an effective, cross-functional manner. These are: Innovators. Customizers. Value Players. Premium Players.

Supply Chain 111

Supply Chain Value Proposition Procurement Manufacturing 111

QYMATIX

MARCH 19, 2024

In the world of B2B sales, where specialist wholesalers in Germany cater to 5,000 to 10,000 customers and juggle an inventory of 20,000 to 100,000 items , the winds of change are blowing more robustly than ever. The e-commerce juggernaut has unleashed a digital storm, compelling sales managers, and executives to adapt and innovate.

B2B 52

B2B Digitalization Suppliers Sales Analytics 52

Cosawi

FEBRUARY 27, 2023

In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). Most would agree.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Flevy

MARCH 21, 2024

Overall, the Business Transformation Framework for New CEOs equips new leaders with a strategic and structured approach to navigating the complex challenges of organizational transformation, ensuring they can make impactful changes that position the organization for sustained success in a changing market environment.

Energy and Utilities 52

Energy and Utilities Innovation Stakeholders Decision-making 52

Flevy

MARCH 26, 2024

Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 Customer-centric Design (CCD) frameworks used by management consultants. Developing robust Data Analytics capabilities becomes crucial, as these insights into customer preferences are pivotal for delivering tailored offerings.

Customer Experience 52

Customer Experience Digitalization Digital Transformation Organization 52

Luminas Strategy

NOVEMBER 1, 2022

We discovered that some investments added value quickly, without too much difficulty, and others required more time. Launching or bolstering e-commerce, virtual trade shows and innovation center demonstrations, and digital configuration tools can be done in a matter of months. Link marketing and sales to the supply chain.

Supply Chain 52

Supply Chain B2B Marketing Digitalization 52

Upland

JANUARY 29, 2024

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. This cross-functional teamwork helps you foster more unified and effective customer account management.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

SBI Growth

NOVEMBER 27, 2018

A Platform elevates your offerings from merely functionally adequate to a driver of an emotional bond with your customers. To get there, you must set the standard across four key facets of your organization: Product Management Operations Human Resources Customer Success and Customer Experience.

Organization 81

Organization Customer Value Customer Experience Customer Success 81

Planview

MARCH 15, 2024

With a rapidly evolving digital landscape that continues to introduce waves of uncertainty, companies and organizations alike struggle for clarity and cognizance in organizational delivery for customer value. Any group suffering from the growing pains of scaling software delivery can attest to this value.

Management 64

Management Artificial Intelligence Decision-making Software 64

QYMATIX

MARCH 19, 2024

In the world of B2B sales, where specialist wholesalers in Germany cater to 5,000 to 10,000 customers and juggle an inventory of 20,000 to 100,000 items , the winds of change are blowing more robustly than ever. The e-commerce juggernaut has unleashed a digital storm, compelling sales managers, and executives to adapt and innovate.

B2B 40

B2B Digitalization Suppliers Sales Analytics 40

Account Manager Tips

SEPTEMBER 7, 2022

When clients say "price" they really mean value "You're too expensive" or "I can get more, for less, somewhere else" Ever heard that before? Even when they do deliver something innovative, it's not for long. So, it's up to you to figure out how to differentiate your solutions in this market of sameness. Save my spot.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Luminas Strategy

AUGUST 6, 2023

Here, we explore why it’s essential for business leaders to prioritize direct customer engagement, validate your value proposition and cultivate a customer-centric culture, in order to drive mutual value and foster long-term growth. Yet, in reality, these tools provide limited actionable insights.

Organization 52

Organization B2B Value Proposition Prioritization 52

Account Manager Tips

AUGUST 31, 2022

Even when they do deliver something innovative, it's not for long. So, it's up to you to figure out how to differentiate your solutions in this market of sameness. In other news + How to Add Customer Value for B2B in 3 Easy Steps. Bain B2B Elements of Value. What do B2B customers value? Save my spot.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

SmartKarrot

DECEMBER 20, 2023

In this blog post, I, as a seasoned customer success expert at Chili Piper, will delve into the key trends and innovations shaping the future of customer success. Hyper-Focus on NRR in the Face of Market Consolidation The latter half of 2022 has been marked by market volatility and consolidation.

Customer Success 10

Customer Success Innovation Decision-making Onboarding 10

SmartKarrot

DECEMBER 20, 2023

In this blog post, I, as a seasoned customer success expert at Chili Piper, will delve into the key trends and innovations shaping the future of customer success. Hyper-Focus on NRR in the Face of Market Consolidation The latter half of 2022 has been marked by market volatility and consolidation.

Customer Success 10

Customer Success Innovation Decision-making Onboarding 10

Planview

DECEMBER 12, 2022

We needed a name for the concept and started calling it Value Stream Management (VSM) during exploratory conversations with Diego Lo Giudice and Chris Condo of Forrester. After six years of innovation by many thought leaders and vendors, it is amazing to see how VSM has become the core underpinning of successful digital transformations.

Digital Transformation 59

Digital Transformation Co-Creation Management Innovation 59

Planview

JANUARY 23, 2024

With the AI tools for developers that are now entering the market, enterprises are starting to realize big dreams like efficient digital product delivery and fast time to market. Happier developers lead to more customer value Scott points out that developers tend to jump jobs when they’re not happy with their team or organizations.

Banking 64

Banking Onboarding Innovation Organization 64

Hubspot Sales

MAY 2, 2019

Businesses who make product differentiation work for them have the following qualities: Innovative. Marketing and sales strategies that communicate the benefits and competitive advantage of the product or service. Marketing and promotion. They can be innovative in style, quality, features, etc. Reliability. Brand image.

Innovation 90

Innovation Manufacturing Small Business Profitability 90

SalesGlobe

MARCH 7, 2022

Insight pertains to understanding the market and competitors and how the business is performing. Insight is the highest-level competency: understanding the voice of the customer, the macro market, competitor moves, and the performance of the business. Voice of the Customer. Macro Market Environment.

Government 52

Government Value Proposition Sales Innovation 52

Arpedio

MARCH 18, 2024

This strategic growth approach suggests that true success lies in meticulous planning, where initial seeds of market presence can grow into a veritable forest of opportunity. It insists on delivering value in a concentrated area or demographic, nurturing it to perfection, while laying the groundwork for an expanding customer base.

Digitalization 52

Digitalization Construction Digital Transformation Supply Chain 52

Farland Group

MARCH 6, 2023

At the same time, it is not always easy for executives to access peers in innovative, sales-free ways. Your clients will place a high value on the chance to participate in programs that allow them to share and that help advance their own business agendas. This is not a one-way street, but a mutual avenue for innovative engagement.

Innovation 40

Innovation Leadership Marketing Customer Value 40

Arpedio

JUNE 1, 2023

This recognition underscored the need for account managers to prioritize customer value and gain insights into individualized customer interactions, emphasizing the significance of maintaining strong relationships, linking transactions, and ensuring a superior customer experience. 30% of customers actually agree.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

OnStrategyHQ

JULY 8, 2022

Competitive advantages help us understand what we’re best at in the market, what unique strengths we possess, and what our customers value. Our in-house product production capability allows us to create high-quality medical products for less than anyone in the market. Our passion is to serve, innovate, and grow.

Insurance 52

Insurance Logistics Construction Manufacturing 52

OnStrategyHQ

FEBRUARY 4, 2022

Sustainable competitive advantages answer the question, “What are we best at in our market?” ” The answer creates a set of 2-3 long-term, unique strengths that a customer values. It’s what you do well and is distinctly valuable in your market. #2 2 They are valuable to your clients. Bikram Yoga.

Organization 96

Organization Meetings Innovation Customer Value 96

Freshworks

MARCH 3, 2021

If your customers believe that your brand provides a superior customer experience, then they are much more likely to buy from you again. This means that your opportunities for cross and up-selling are multiplied, thereby enhancing lifetime customer value. .

Customer Experience 98

Customer Experience Government Onboarding Innovation 98

SalesGlobe

MAY 4, 2022

What are the characteristics of accounts that are more likely to become winning deals and long-time customers? Segmentation of your Total Addressable Market (TAM) is an important step to prioritize and target your most desirable prospect accounts. A good start is to look at your largest and most satisfied customers.

Value Proposition 52

Value Proposition Profitability Innovation Onboarding 52

DemandFarm

AUGUST 11, 2023

We have transitioned to cloud-based and software selling models, shifting our focus to the customer’s product experience. In this context, Revenue Operations (RevOps) has emerged as a pivotal strategy that aims to align sales, marketing, and customer success throughout the customer journey.

Key Account Management 52

Key Account Management Account Management Digitalization Digital Transformation 52

Zendesk

FEBRUARY 29, 2024

This can lead to a better CX and improved customer loyalty. If it stays consistent—or even reduces—that tells you your customers value your new approach. Increased revenue: You can improve your processes by understanding why customers leave. This can reduce the cost of customer acquisition and increase long-term revenue.

Artificial Intelligence 52

Artificial Intelligence Customer Experience Acquisition Onboarding 52

QYMATIX

SEPTEMBER 6, 2022

The determination of customer value should be based on both monetary and non-monetary parameters. Current revenue and profit contribution are of course key value dimensions, as is monetary customer potential, i.e., the potential future revenue from a customer, which can also be expressed as customer lifetime value.

B2B 40

B2B Supply Chain Suppliers Decision-making 40

CoSell

DECEMBER 22, 2020

For example one partner is responsible for product innovation. It’s easy to imagine that each one is looking for an opportunity to support, strengthen, and expand the value of the partnership. Explore the intersections that can be used for innovation to build customer relationships and gather critical data.

Value Proposition 52

Value Proposition Innovation Suppliers Finance 52

QYMATIX

DECEMBER 22, 2021

Article preview: Predictive analytics for customer retention plays a critical role to accelerate sales in Business-to-Business. Building customer loyalty successfully and efficiently is what makes business-to-business companies thriving on the long-term. These market leaders actively engage in customer retention prediction.

Artificial Intelligence 52

Artificial Intelligence B2B Profitability Innovation 52

Cosawi

SEPTEMBER 13, 2021

They are accountable for aligning the organization to the business and strategic account planning processes, as well as connecting and aligning how the strategic accounts engage with the rest of the commercial teams in the markets and local affiliates. Disruption, although most times unwelcome, gives way to innovation.

Account Management 52

Account Management Leadership Account Planning Communication 52