Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). increase in marketing budget.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Arpedio

OCTOBER 11, 2021

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. To succeed, KAMs must clearly articulate a vision and a plan for their program with support from executives and marketing. SAM is a journey.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Luminas Strategy

JULY 27, 2023

However, when the new AF fiberglass insulation was put on the market, Owens Corning didn’t use the dye. In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. Despite that, the company began to recognize signs that the market was softening. What happened?

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52

QYMATIX

OCTOBER 19, 2021

Let’s then peep inside the crystal ball to see what sales (and marketing) can look like in the future. Sales and marketing have more than one small difference, compare with five decades ago. Today, nobody signs a contract without proper research about a potential supplier. Fifty years on, digital sales will be highly profitable.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

QYMATIX

OCTOBER 19, 2021

Let’s then peep inside the crystal ball to see what sales (and marketing) can look like in the future. Sales and marketing have more than one small difference, compare with five decades ago. Today, nobody signs a contract without proper research about a potential supplier. Fifty years on, digital sales will be highly profitable.

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72