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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Turning lemons into lemonade.

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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and value proposition creation to differentiate ourselves in the eye of our most important customers, generate revenue and mutual objective achievement.

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The Sliding Scale of Sales Transformation

Mike Kunkle

I’ve been involved in sales transformations that were entirely focused on getting the best-possible performance out of the sales force (ranging from a 30 to 600 percent increase in sales), independent of retooling the rest of the organization. In my experience, the potential for improvement in most sales organizations is significant.

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

In complex interpersonal situations, such as negotiations or conflict resolution, human understanding of communication is invaluable. However, it is important to consider the human and ethical aspects of delegation in the context of AI and ensure that it is in line with the organization’s values and goals. Who do we delegate to?

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The 35 best pieces of sales advice for 2022 from sales experts

Zendesk

Fix the problems.” — Ben Sardella , co-founder of Datanyze. We’ve fired top performers because they didn’t fit our culture [and slowed us down].” — Wiley Cerilli , CEO and co-founder of SinglePlatform. It takes time to break bad habits, so repetition is key.” — Neil Patel , co-founder of Quicksprout. Stay present and accessible.

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Successful Strategic Account Management

Arpedio

Strategic account management (or SAM) is a business process and set of best practices designed to help organizations better manage their relationships with their most important and/or highest-value customers. It involves developing customized strategies to engage customers and meet their needs. It could very well look like this: 1.

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5 Reasons Sales Enablement is Critical for 2022

SBI

This makes it easier for your sales staff to use such resources, which influences their knowledge and preparation for the meeting, but also the efficiency of their work, as good quality content that your sales staff provide to customers makes it easier to convince them of your offer. Filip Witkowski Co-Founder, Crescendo.