Strategic Account Management Association

AUGUST 6, 2021

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Gross profit: The goal is to improve performance year over year.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

KAM With Passion

OCTOBER 27, 2020

First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. In addition, the stability and loyalty of the customer base are essential factors for profitability. Why does it matter? Why does it matter?

B2B 130

B2B Co-Creation Account Management Key Account Management 130

Arpedio

OCTOBER 11, 2021

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. SAMA is a global non-profit organization with more than 15,000 members. Share on facebook. Share on linkedin. Share on email.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Better Ways Sales Strategies

MAY 28, 2015

Strategic alliances, customer/vendor joint initiatives, and “co-opetition” also have served to make selling in today’s world more complex, involving more parties, and complicating the financial and contracting considerations as well. This obviously favors the larger, historically profitable competitors.

Co-Creation 40

Co-Creation Decision-making Profitability Sales 40

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

Account Management Skills

AUGUST 24, 2021

I’m updating internal and external stakeholders, and all that sort of stuff. And a big customer is anyone who fits in that sort of 80/20 rule, you know, the small number of customers that make up a lot of your revenue and a lot of profits. But it’s a very similar dynamic, I’m still creating a plan.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Hubspot Sales

MAY 3, 2024

I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. You can find core AI features like content creation, deduplication features for your lists, emails and workflows, and HubSpot’s AI-powered companion, ChatSpot. HubSpot’s CRM is free. Let me give you an example.

Small Business 75

Small Business Media Co-Creation Publishing 75