Red Star Kim

OCTOBER 24, 2022

On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). While none of the delegates’ firms were actively using personas to drive targeting, they all recognised their value. 100% Revenue and Profit.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Red Star Kim

MAY 11, 2023

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

Management 130

Management Co-Creation Publishing Leadership 130

Brooks Group

NOVEMBER 10, 2023

Sales teams can close more deals in the same amount of time, resulting in higher profits. But before investigating the sales process, take a look at three key elements of sales that have changed over the past few years: the decision matrix, value proposition, and ROI. Benefits of a streamlined sales cycle: 1.

Value Proposition 52

Value Proposition Negotiation Sales Decision-making 52

Account Manager Tips

AUGUST 14, 2022

Related courses: Framing Your Communication to Inspire and Convince. Discover how to get management's support and inspire your team by communicating effectively. Understand relationship management strategies and best practices to win and retain profitable customers. Let them know you want honest, constructive advice.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Brooks Group

MAY 9, 2024

By listening to actual conversations, they can provide specific feedback on areas such as questioning techniques, active listening, objection handling, and value proposition delivery. Call reviews can be a powerful coaching tool when done constructively. What impact have these had on your profits/morale/success?

Sales 52

Sales Decision-making Sales Training Facilitation 52

Arpedio

JANUARY 9, 2024

Whether it’s refining communication methods, optimizing service delivery, or enhancing product features, a commitment to improvement is facilitated by a keen understanding of key metrics. Sharing these insights with clients not only builds trust but also reinforces the value proposition of your services.

Account Management 52

Account Management Management Client Relationships Account Planning 52

SalesGlobe

MARCH 16, 2023

I would bet you haven’t gone a day without seeing vehicles on the road advertising skilled trades such as construction, HVAC, plumbing and electrical service. There are two ways to address both of these challenges: Pay-for-performance and the Employee Value Proposition (“EVP”).

Supply Chain 52

Supply Chain Value Proposition Manufacturing Innovation 52