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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. There were breakout sessions where assistants from different sectors and firms worked together to compare and share their thoughts.

Marketing 130
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12 Video Conferencing Tools You Can Use in Your Sales Process

Hubspot Sales

Everything from large-scale conferences to staff meetings, to meetings with prospects, are hosted remotely. Video conferencing tools are a worthwhile investment for organizations of all sizes, especially with remote work becoming the norm. Zoom is also part of the HubSpot ecosystem and connects seamlessly with your CRM.

Software 143
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals).

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4 tips for creating a customer-centric experience

Insightly

Open and honest communication is the best way to cultivate alignment among leaders. As pointed out in 3 ways to use CRM data in building customer journeys , mapping your current journeys involves three basic steps: Define your ICPs and personas. Use data from your CRM or other business systems to avoid flawed assumptions.

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How to Achieve Revenue Recovery for B2B Sales

Hubspot Sales

This includes adopting practices such as sustainable remote work strategies for the health and safety of your employees. In-person events became online webinars, and live demonstrations are now video conferencing sessions. Your customer relationship management (CRM) tool will give you valuable insight into your consumer base.

B2B 120
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The New Face-to-Face: Strengthening Existing & New Relationships Without Events

Hubspot Sales

For instance, consider going for mid-tier decision-makers, rather than continually trying to communicate with busy business owners. However, because you only get part of the picture with your CRM technology, it’s important to find ways to augment that internal data. Combine your audio content with webinars and video calls with leads.

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4 tips for creating a customer-centric experience

Insightly

Open and honest communication is the best way to cultivate alignment among leaders. As pointed out in 3 ways to use CRM data in building customer journeys , mapping your current journeys involves three basic steps: Define your ICPs and personas. Use data from your CRM or other business systems to avoid flawed assumptions.