article thumbnail

How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Role of PR and external communications External communications are fundamental for raising awareness and increasing brand recognition.

Marketing 130
article thumbnail

Top Tactics for Selling to a Buying Committee

Brooks Group

Finance, operations, and management, oh my! Information Overload With multiple decision makers involved, there are many details, schedules, and materials to manage and communicate. Effective communication and value proposition alignment are key to overcoming this challenge.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pros v. Cons of a Sales Career

Brooks Group

Transferrable Skills The skills developed in sales —such as communication, negotiation, problem-solving, and time management—are highly valued across many industries, making sales experience a valuable asset. Professional Opportunities Sales roles exist in virtually every industry, from technology and healthcare to retail and finance.

article thumbnail

Consultative Selling Tips: How to Sell to Procurement Managers

Brooks Group

It matters only when it becomes an issue with their superiors or the finance department. Consultative selling skills training helps sales professionals connect with buyers and communicate the value of their product and services—solving challenges for the customer while increasing sales revenue.

article thumbnail

The Sales Leader's Guide to Performance Management

Hubspot Sales

For example, if a sales rep earns a 15% commission for each deal they close, and are projected to close $100,000 in sales for the quarter, then your finance team will anticipate an allocation of $15,000 in commission payroll for that rep. Attendance at an upcoming seminar or conference. Allows sales reps to build their skills.

article thumbnail

Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). In professional services there is only Accenture at 31 (which has grown 15%).

article thumbnail

Find the right CRM Strategy for your Industry

Insightly

Some CRM models focus on segmentation, targeting, and positioning (STP), while others emphasize communication channels and interaction points. A patient-centric approach also involves improving communication channels to ensure patients are well-informed and engaged in their healthcare journey.

CRM 52