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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL. It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. Our GAM program represents the premium, global offering to our largest and most strategic global accounts.

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The Ultimate Guide to Global Account Management: Framework, Strategies, and Best Practices

DemandFarm

Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where Global Account Management (GAM) comes into play.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Director Global Account Management, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Communication is critical. By Shahaboddin Wahdatehagh, Sr. Change is challenging both internally and externally.

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The Business Review: a modern classic, so important also during difficult times

KAM With Passion

Whatever their frequency, they are mainly used to analyse together what has happened since the previous meeting and to plan operations for the next reference period. Then, the same meeting is used to jointly plan ahead. The frequency of the BR depends on the nature of the supplier’s offering.

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Account Reviews Account reviews for key accounts are regular evaluations conducted by a company to assess the performance and satisfaction levels of its most important customers and develop strategies to improve the overall relationship with the account.

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The Marketing and Sales roles in this tight collaboration

Cosawi

At the point of inspiration, on the other hand, you could be artnering with a technology company to create a portal to help coaches communicate with parents on tryouts, workouts and scheduling. Marketing can help not only to co-create (with the SAM team) communication points but also to monitor how they are performing.

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Transformation through Agile Leadership

Cosawi

Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”. Empathy can be used to listen as well as communicate. Coach SAMs on business matters.