article thumbnail

Zaltman Metaphor Elicitation Technique (ZMET) Framework

Flevy

The ZMET Framework involves several steps, starting with an in-depth interview where participants share their stories and construct metaphors related to a topic. These metaphors are then analyzed to reveal the cognitive and emotional constructs that influence consumer behavior.

article thumbnail

Cultural Web Model

Flevy

Corporate culture has a significant bearing on an organization’s performance, its ability to attract and retain talent , to innovate, and to compete in the market. It is debatable whether or not such action is constructive, but it has become the norm within the organization’s culture.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

3 Key Change Management Strategies for 2024

AchieveIt

By using this multi-faceted approach, teams and individuals can work towards defined goals and constructive changes. To promote flexibility, businesses can participate in activities that encourage innovative thinking, trial and error, and collaborative problem-solving. This fosters adaptability and promotes innovative thinking.

article thumbnail

Land and Expand Strategy: Grow Your Business

Arpedio

A thoughtfully constructed roadmap can guide an organization in prioritizing its efforts and investment, ensuring that every step taken is a stride towards a larger footprint in the target market. Crafting a framework that not only supports immediate growth but also stands the test of time is vital.

article thumbnail

Sales Agility in a VUCA World: 10 Keys to Separating the Agile from the Fragile

Brooks Group

Factors like digital transformation, a global pandemic, and increased competition have threatened our conventions and beliefs, and forced changes in the way business is conducted. They had to go from indoor dining to takeout overnight, and then, out of necessity, to construct outdoor eating areas to encourage customers to return.

article thumbnail

Digital Transformation in Banking Case Study Roundup

Planview

As the world grows more and more digital, customers across every industry are expecting digital-first, timely assistance and support. As shown in this digital transformation in banking case study roundup, all businesses — including banks — have been forced to change and evolve with the times.

article thumbnail

The Reinvention of the B2B Salesperson

Showpad

Given the advancement of B2B e-commerce and innovative sales and marketing technology, sales people no longer control a B2B buyer’s entire journey. From healthcare to construction to manufacturing, B2B salespeople often don’t have the luxury of product differentiation.

B2B 40