Navigating Fierce B2B Competition
Luminas Strategy
OCTOBER 16, 2023
In fact, the business, marketing and IT decision-makers we’ve surveyed at customer-obsessed B2B organizations estimate a 10% or higher growth in revenue, profits and customer retention, that’s three times than that of their non-customer-obsessed counterparts. Value is realized by the buyer, not gifted by the supplier. B2B
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